Admiral radios

Admiral radios DEFAULT

Postby johnS. » May Thu 14, 2009 6:25 am

Also, if you decide to keep it, make sure the electronics have been restored, or else it will really be worth nothing if something bad happens to it, when you turn it on next time! Have the electronics been restored, that you know of? If not, have a qualified person do it that knows about these things.

I don't mean to scare you, but things (especially capacitors) can explode or cause a fire if this isn't properly restored.

In any case, if you are selling it, you may not want to turn it on again if the electronics haven't been restored. No one will probably even be interested in buying it if you burn out a transformer in it.

Good Luck!

John S.

-John S.
RIP:Curt Reed, Alan Douglas, "oldradiospook", & "Bigbandsman"

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Admiral Radios 1950 Ad

Admiral Radios 1950 Ad

Admiral Radios 1950 Ad. This black and white May 9, 1950 ad states Push the button, up pops the dial and this amazing new admiral 3 way portable radio starts Playing. Picture show the Admiral 3 way Portable for only 29 dollars and 95 cents. Also shows Admiral Radio phonograph and Model 5Xll table radio. Magazine tear sheet picture is taken through plastic and may show wrinkles or crookedness that is not in the ad. This original magazine tear sheet measures 10 1/4 inches wide by 13 1/4 inches tall.

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Admiral Radio and TV history

Museum Artifact: Admiral Deluxe Table Radio, 1955

Made by: Admiral Corp., 3800 West Cortland Street, Chicago, IL [Hermosa]

“Here’s a radio you’ll get a tremendous thrill out of owning! So smart, with its golden-mesh metal grille and dial . . . so contrasting in choice of Ivory, Beige, Green or Mahogany cabinet colors. So low-priced for the performance it gives! This is the new radio you have been looking for!” —Newspaper ad for the $24.95 Admiral Deluxe Table Radio, 1955

Looking like the electronics equivalent of a Buick Super Convertible, this mint-colored 1955/56 bakelite radio includes a 6-inch Alnico speaker, “printed circuit” chassis, five tubes for “long range performance,” and a few ghostly echoes of Fats Domino and Buddy Holly.

Its manufacturer, the Admiral Corporation, was a rock star in its own right by this point in time, employing more than 6,000 workers in the greater Chicagoland area, and producing a wide range of electric appliances, from record players and refrigerators to some of the earliest color television sets.

Radios, which had once been the company’s bread and butter in the pre-war years, had been a bit rudely kicked to the backseat as TV sales soared. Nonetheless, this particular model—serial number 5T38N—has a certain charm that suggests Admiral hadn’t started phoning in the audio end of its business just yet.

History of Admiral Corp, Part I. Ross the Boss

Ross SiragusaAdmiral Corp’s fearless leader was its founder and president Ross D. Siragusa (1906-1996)—an Italian immigrant and son of a cobbler—who harnessed his own boundless curiosity to become one of the original, fresh-faced tech moguls of the radio age.

From early on, Siragusa was one of those kids who just enjoyed taking machines apart and putting them back together again—perpetually intrigued by the bones and marrow of good engineering. As a teenager, he had a summer job testing bell-ringing transformers at the Chicago plant of the Jefferson Electric Company. According to legend, though, young Ross soon got bored with his daily tasks, and started using the equipment for his own nerdy experiments, eventually leading to his dismissal. No worries! When you’re a budding teenage tech savant and you want to play with transformers (and we’re not talking Optimus Prime here), you might as well just start your own business. And that’s what an 18 year-old Ross Siragusa did.

Right after graduating from Loyola Academy High School in the summer of 1924, he launched the Transformer Corporation of America, using the back of his dad’s shoe shop as a “headquarters.”

[Transformer Corp. of America ads, featuring the Clarion receiver, 1930]

By 1929, as a testament to the kid’s ridiculous talents, the Transformer Corp. of America (by now located on the fourth floor of a factory at 2309 S. Keeler Ave. in North Lawndale) was already one of the biggest suppliers of radio parts in the world, and was starting to get into receiver production, as well, with its growing “Clarion” line. If not for the stock market collapse later that year, the company might well have maintained its course. Instead, the legs were cut out from under it, leading to slowing sales and bankruptcy by 1934. Siragusa—still just 28 years old—had to dig his way back to a new starting point.

“Ross tried to pay off all his creditors,” his cousin and eventual business partner Vincent Barreca remembered in a 2001 retrospective. “These were people who later became his suppliers in his future business. They were willing to sell to him again because of his honesty and efforts to pay them back.”

Showing an incredible degree of business savvy for a guy who’d never really worked his way up the ranks nor spent a day in college, Siragusa quickly got his ducks in a row for a second crack at the big time. This time, instead of focusing on parts for traditional radio cabinets, he’d take aim at the affordable, portable radio market—while also keeping an eye on that wondrous new technology he’d seen at the 1933 World’s Fair. . . the television.

[Admiral / Continental Radio ads from 1939, as the company began using it’s famous slogan: “America’s Smart Set”]

II. Continental Drift

Selling off most of his own possessions, Siragusa scrounged together $3,400 in capital, $5,000 in equipment, and the use of a friend’s garage, thus beginning his new venture, the Continental Radio & Television Corporation. Admittedly, there wasn’t much fanfare. It was 1934, and nobody had the scratch to buy big ticket electronic appliances. Rather than seeing that as an impediment, however, Siragusa shot for the working and middle class markets, developing products that could be made cheaply and sold at lower prices than those made by RCA or fellow Chicago-based suppliers like Zenith and Motorola.

In 1936, he also bought the “Admiral” trademark for a song ($200), and made it his first flagship brand. The name earned such a stellar rep that it eventually became the official identity of the company after World War II.

“Product development was my father’s strongest suit,” his son and successor Ross Siragusa, Jr., recalled in 2001. “He excelled at conceiving products with the proper appeal and offering them at the right price points. His business philosophy was: ‘sell a lot at low profit margins and low overhead. Make your profit on volume. This approach worked fairly well for awhile, until our competitors began to catch up.”

From 1937 to 1974, the primary Chicago plant for Continental/Admiral was located at 3800 West Cortland Street—one of the many factories strategically positioned along the old Bloomingdale train line (including Schwinn Bicycles, Ludwig Drum Co., and Playskool). The factory was dramatically expanded in 1964, but ultimately left behind a decade later. It was leveled in the 2000s, and the Marine Leadership Academy at Ames stands in its place.

[This 1964 artist’s conception of the expanded Admiral Corp headquarters, which stretched along Hamlin Avenue between Cortland St. and Armitage Avenue, is frustratingly the only “image” of the plant I’ve managed to unearth thus far]

III. Meeting Change

The Continental Radio and Television Corp., despite its name, didn’t sell TV sets in the years before the war. Video technology still demanded an enormous cost in parts, and it simply wasn’t practical to roll out to the public en masse, particularly with the Depression carrying on. Even so, the business did well enough in the radio trade to position itself for some profitable government contracts during the WWII, building related communications technology for the military. This boost gave Siragusa the flexibility to expand his overall production with an eye to peacetime, and eventually, the TV revolution.

“When the war ended,” according to a 1949 company profile in the Des Moines Register, “Admiral started a massive advertising campaign long before it had reconverted to civilian production, to have a market ready for its products. The company cashed in, along with others, on the pent-up demand for radios. It did not enter television until February, 1948, but had spent 2 million dollars getting ready and came in with a splash.”

Within just a year and a half of entering the TV fray, Admiral was producing 15,000 sets a day (at multiple facilities across the country) and claiming nearly a quarter share of the entire industry’s production. According to Siragusa, they were also paying for 25% of the TV related advertising in the country, mostly in newspapers. But good marketing wasn’t the sole explanation for Admiral’s big breakout.

“We have,” Siragusa said at the time, “the most efficient factory and plant organization in the country, giving our sales department the lowest cost in the industry. . . . If we see signs of price cutting, we move right in. If we feel a model is laying an egg, we cut it right off. Like other companies, we set up production schedules for our various models. But if we find one is going over better than expected and another is backing up on us, we revise our schedules—and fast.”

Having started his career in the early days of radio, Siragusa was uniquely qualified to guide a business through the land mines of an unpredictable new technology. Quick pivot points and confident decision making, clearly, were vital within an “ever changing situation,” but he also knew that trend chasing could lead to dead ends without a consistent emphasis on quality.

“We go overboard,” Siragusa said, “on the extent to which sets are peaked for maximum performance on all channels. The tolerances are a little narrower—more sets probably are rejected at the end of our assembly line than any other in the industry.”

[Workers at an Admiral factory in Bloomington, IL, 1956]

As the TV era exploded in the 1950s, workers at the Cortland Street plant—and an ever increasing network of satellite facilities—literally couldn’t keep up with the demand, particularly as the sets became more affordable, better functioning, and increasingly rich in programming content. Radios were useful and all, but the television was the new centerpiece of the home.

As reported in the Chicago Tribune, Admiral’s first quarter sales in 1950 increased by 97% compared to 1949. Siragusa, still a young buck at 44 years of age, was now a millionaire and one of the true bigwigs of American industry (the families of future Presidents Kennedy and Johnson both called him a friend). In the same Tribune story, he stated that production of TVs alone would increase from 400,000 to more than a million in 1950. A reporter asked him if he had any concerns about that wave slowing down a bit.

“Last Friday night our distributors across the country had a total of 5,000 sets on hand,” Siragusa replied, “and we are shipping at a rate of 80,000 a month. Figure it out for yourself.”

Learning a lesson that the Notorious B.I.G. would so eloquently re-iterate some 50 years later, Siragusa—despite all the success—was in a bit of a “mo money, mo problems” bind in the early 1950s. To keep up with public demand, he had a second plant in Chicago at 4150 N. Knox Avenue, and gobbled up additional factory spaces in the nearby Illinois towns of Galesburg, Bloomington, and Harvard (the latter of which was the birthplace of our 1955 radio), employing over 6,000 workers in the region by 1953. There was an international push, too, with plants in Toronto and other markets.

The company that was scrounged together with just over $3,000 now had assets in the multi millions. All along the way, however, Siragusa’s ambition was still outpacing his means.

[Our museum radio was made at this former Admiral plant in Harvard, IL, at 320 S. Division Street. It was Admiral’s from 1947 to 1978, and is now a True Value distribution center. Photo: 2014]

IV. Hail Caesar

Beyond standard TV and radio, Admiral was stretching into new combination record player / radio cabinets and even refrigerators, electric stoves, and other kitchen appliances.

The company also jumped inside the world of television by sponsoring and producing programming, including some of the earliest televised Notre Dame football games (Siragusa was a proud Catholic) and an hour-long comedy hosted by Sid Caesar called the Admiral Broadway Revue—the precursor to the hugely influential Your Show of Shows.

With the latter program, Siragusa was going straight into enemy territory, paying for a show on the NBC network, which was owned at the time by one of Admiral’s biggest rivals, RCA. That’s not the reason the show was short lived, though. Not according to Sid Caesar anyway.

“The show ran on Friday nights, for nineteen weeks, from February to June 1949,” Caesar recalled in his memoir Caesar’s Hours: My Life in Comedy. “I thought we were doing well, both critically and with the audience, and suddenly Admiral withdrew its sponsorship. I couldn’t believe it.

“. . . It was only after the season that I learned the truth. That summer I had a two-week engagement at the Chicago Theater, where I was held over for eight weeks. I got a phone call from Ross Siragusa, the president of Admiral. He invited me to come over and have lunch with him. ‘I think I owe you an explanation as to why the Admiral Broadway Revue was canceled.’[Photo Below: Sid Caesar, 1950s]

“I will never forget him telling me that the show was so popular that Admiral could not keep up with the demand for television sets that the program generated. When the show first began, Admiral had been producing 50 to 100 sets a week, and selling the same number. The popularity of the show caused business to pick up, and within months orders skyrocketed to 5,000 sets a day! He was beyond what he could produce” [Sid’s numbers might be exaggerated just a tad, but he was a comedian, not an accountant].

“The company was faced with a choice: it could continue to sponsor the show, or it could take that money and build a new factory. Siragusa told me that they had decided to build a new factory, and that’s why the show was killed. ‘You mean the show was too good?’ I asked. ‘Yes,’ he said. ‘It was a little too rich for our blood.’ The Admiral Broadway Revue was and is probably the only show in history to be canceled because it was too successful.”

In the early 1950s, a 20-inch black-and-white Admiral TV with a cabinet would sell for around $150—a lowball price at the time, but not exactly “cheap” (it’s equivalent to about $1350 in modern money). The company’s earliest forays into color TV in the late ‘50s, meanwhile, cost closer to $1,000 a pop (or $8,000 with inflation), which gives you a good idea what a crazy magical box people perceived such a thing to be at the time.

[Admiral magazine ad for a TV combo set from 1951]

V. “Get to the Bottom Line”

Ross Siragusa was often on the front lines as television manufacturers repeatedly battled with industry regulators in the ’50s and ’60s. Rapidly changing norms in the medium—from UHF compatibility to colorization—could render huge inventories obsolete overnight, so even small decisions by the FCC and other organizations could demand a challenge. The admiral of Admiral was certainly capable of being a fiery customer when he needed to be, but by most accounts, he was also a charmer; more likely to wine and dine someone or entertain them with impromptu piano concerts. He was famously charitable, as well, creating the Siragusa Foundation in 1950 (before it was trendy). It’s still in operation today.

In the boardroom, meanwhile, Siragusa was described as stern but fair—and always interested in new ideas.

“Ross had a very quick mind and would get impatient with rambling statements,” his former accountant Melvyn Schneider recalled. “He always said, ‘Get to the bottom line.’ You also learned to say what you meant within the first couple of lines of a letter or you would lose him. He was extremely honest, extremely reputable. He also was a tough businessman and never gave anything away, but the distributors and dealers all liked and admired him.”

When Siragusa retired in 1969, he’d built Admiral Corp. into an international giant with $400 million in sales and 14,000 employees globally. His son, Ross Jr., was installed in the role of president, but not surprisingly, retirement never quite suited Papa Siragusa. He butted heads with his son over the direction of the company in the 1970s, and by 1973, it was decided that the best move was to look for a buyer. Rockwell International Corp stepped up and acquired Admiral in 1974, but the deal didn’t prove particularly fruitful for either side, and most original traces of the Admiral empire were dispersed or liquidated by the 1980s.

The Admiral brand name, after some loop-de-loops, has survived, however, and is currently owned by Whirlpool, with some appliances sold exclusively at Home Depot.

Epilogue: Ross Siragusa’s Message to “Young America”

Ross Siragusa died in 1996 at 93. He had proved that a young kid could succeed by thinking like a grownup, and that an old man could stay sharp and successful by thinking a bit like a kid.

Back in 1953, Siragusa was interviewed at the height of his powers by an 18 year-old Chicago student for a small featurette in the Saturday Evening Post. He was essentially just asked one question: “Will a growing America limit youth’s opportunities?”

And this is how the self-made electronics giant—the Italian-American kid from Chicago, Ross D. Siragusa—responded:

“There will always be countless opportunities for ambitious youth in practically every industry in our nation. The size of America will never limit its opportunities.

“But young blood and fresh new ideas are a must for every phase of American business. Without these, opportunities will cease to exist and industries will cease to grow. A slow withering of our economy will follow.

“A fine example of American initiative is the electronics industry. It zoomed to importance during World War II with military applications. Then the postwar civilian introduction of television gave spectacular impetus to the growth and importance of this field.

“In less than seven years, television has absorbed thousands of young men and women in the manufacture of electronics equipment, in the operation of stations and the production of television programs. Hundreds of new stations will require additional operating and programming staffs. The electronics field alone will offer many opportunities for years to come.

“Youth should not be concerned because America is growing. On the contrary, youth should look to the future with enthusiasm . . . should prepare itself to take advantage of all the opportunities that will be extended in the great years ahead.”

The Artifact:

For any tech-inclined readers, here is a wee bit more about the 5T38N tube radio from our collection, from a 1955 Admiral manual referring to that model, among others:

“This receiver employs the latest radio circuitry and a ‘printed’ circuit wiring technique. The ‘printed’ circuit wiring used in this receiver replaces the hookup wire used in earlier receivers. The ‘printed’ circuit wiring is permanently bonded to the underside of the plastic chassis base. This results in uniformity of chassis wiring, fewer wiring troubles and simplified circuit tracing and trouble shooting. All circuit components are of standard size and design and are mounted on the top side of the chassis; see figure 2. Audio circuit components are contained in a couplate.”

[The Admiral Broadway Revue, 1949]


Ross D. Siragusa Monograph, by the Siragusa Foundation, 2001

“Siragusa’s Success Story Behind Admiral’s Growth” – Des Moines Register, Oct 16, 1949

Caesar’s Hours: My Life In Comedy, With Love and Laughter, by Sid Caesar, Eddy W. Friedfeld

Cases in Competitive Strategy, by Michael E. Porter

Ross David Siragusa Obituary, New York Times, 1996

“Admiral Corp Net Earnings Soar” – Chicago Tribune, 1950


Archived Reader Comments:

“My dad, Robert Garner, worked at Admiral’s Cortland Ave. plant from the late ’40’s until 1969.  He was from Virginia and found himself in navy basic training at Great Lakes during WW2.  After the war he trained in Chicago with the Lee de Forest institute where he got his electronics background (he’d also been a radio-man in the navy).  He was the guy at the end of the assembly line who checked out the products for proper performance before they went out the door.  It was a union shop and he was a proud member of the IBEW during his time there.  He had great respect and admiration for Ross Siragusa, who, according to dad, held the patent for the first multi-speed record turntable.  . . . When I was little my folks had an Admiral combination TV-record player-radio set, a big floor standing model and a decent piece of furniture.  For some reason they replaced it with a big Zenith TV and a Grundig console stereo.  Wish I had the Grundig today!” —Paul Garner, 2018

Admiral Oblivion - Yamaha Burgers, live show. Elektrit Radio

History of the manufacturer  

Ernst Erb
23.Jul.08   1

Admiral coding in the early 60s on Y plus 4-digit models 

In 1960/61 Admiral started a rather big range of small radios with or without clock or alarm clock with a coding starting with Y, followed by 4 number digits. But the start was with Y7.., Y8.. and Y9.. - an Y with 3 number digits. This range ended probably with Y86.. in 1963/64. In that period there is only a very few models which do not fit into this system.

On Y-4digit numbers, digit position 3 is indicating a case name and
digit 4 the case color(s).

The chassis begins always with the number of tubes or transistors.

There is also a mixed 4-digit range like Y853B (chassis 5B5B) etc. And there are models with more digits like Y2238GPS with chassis 6M3C or Y2301GP (6M3D). Before the Y... Admiral made also models like 4Y11 (chassis 4y1) with a digit in front of the Y. Before the above mentioned period simple 3 digit numbers were common for Admiral , sometimes followed by a letter - but also models like 4L...
After above mentioned period, the Y was followed by a letter.

To our present knowledge model ranges/chassis families are:
Y7..   5E5 (same chassis for models 691 and 692 from before)
Y8..   5A5, 5B5, 5L5, 8T1
Y9..   1F1
Y9.. and Y10.. chassis 5K5.
Y11.. 4E3 with model Y1189 from 1960, perhaps 1959.
Y19.. probably after above period: 20A6
Y20.. 7A2, 7B2C, 7V1, 8A2
Y21.. 7B2B, 7D2, 8D2
Y22.. 6M3, 7B2D
Y23.. 6V3, 7K2, 7L2, 8F2, 8G2
Y24.. 8K2
Y29.. 4P3
Y30.. 4N3, 4P3A, 5B6, 5F6, 5N5, 5S5, 5T5 and 5V5
Y31.. 4R3, 5A6
Y32.. 6N3
Y33.. and Y34.. 4X3, 5D6, 5R5, 6X3
Y34.. 6W3
Y35.. 4A4, D6, 5K6, 5L6, 5M6
Y37.. 5E6
Y40.. and Y41.. (3N1, 4F3, 5K5 = record players with amp.) , 5M5
Y44.. 3PA7 (tuner) and 7N2A (amp.)
Y46.. 4S3A
Y48.. and Y49.. 8P1, 9P1
Y49.. 1F1B, 9P1
Y50.. 2K1, 3L2 (record players with amp.)
Y60.. 3J2A (record players with amp.)
Y81.. and Y82.. 8N2
Y86.. combination of 12A2 + 4C4 + 8D3 

Each of the chassis family can have a different system of cabinet names and color scheme.

Each of the chassis families were treated a bit different. In common they have the case designation codes.

Example on case names for the Y33 series:
Y33.. are having the chassis 5D6 (like 6D6A, 6D6B, 6D6C, 6D6D, 6D6E and 6D6F).
One common schematic is for 6D6A, B and C for which Beitman lists 14 models (missing the model Y3343 "Lyric" in Ermine White. Other Y33.. are not included below:

Digit 3:
2 = Overture
3 = Serenade
4 = Lyric
5 = Duet
6 = Tempo
7 = Fiesta
8 = Marquis

Digit 4:
0 = grey
1 = black, here "Baltic Black".
2 = white, here "Coral White".
3 = white, here "Ermine White".
4 = pink, here "Cameo Pink".
6 = yellow (incl. gold), here "Ming Yellow".
7 = beige, here "Brighton Beige".
8 = green, here "Grotto Green" or "Tempra Turquoise".
9 = blue or grey (am = gray), here "Beryl Blue", "Beyl Blue/White") or "Magna Gray".


Radios admiral

City Sunsets ft. Admiral Radio

Admiral Radio* joins a stellar lineup of musical artists from around the region - check them out on Saturday, July 10! Bring a lawn chair or picnic blanket (and your dancing shoes) for nights of awesome live entertainment. Food trucks and breweries on site for select dates - check the event discussion for updates!

This program is supported by Well-Spring, A Life Plan Community

*For Becca and Coty, the name Admiral Radio has acquired new significance. In today's fast-paced world, it's easy to get lost in the noise. When they think of their '41 Admiral radio, they picture the folks of that era gathered around their radios at night, listening to the evening news. They think of the times those people shared as they huddled 'round together. They imagine a different place and time. And as a band, this duo has created a timeless style and classic sound that speaks for itself. In an age where adding mechanized bells and whistles are the norm, Admiral Radio opts for a more natural feel by getting back to the basics of good songwriting and music with heart.

Greensboro Downtown Parks, Inc. (GDPI) is committed to providing a safe environment for our community in all ways. In light of the current public health crisis, GDPI abides by all guidelines set by local, state, and federal governments. These guidelines include mask mandates, social distancing recommendations, limits on public gatherings, and sanitation of all surfaces. For the latest information on GDPI’s enactment of these guidelines, please visit the Covid-19 Response page on our website. Additionally, please check our website for any updates regarding program cancellations.

No tickets required, drop-ins welcome as space permits!

Admiral 8 Transistor Vintage AM Pocket Radio

Admiral (electrical appliances)

American appliance brand

Admiral is an American appliance brand that is currently manufactured by Whirlpool Corporation and sold exclusively at The Home Depot.


In 1934, Ross Siragusa founded Continental Radio and Television Corporation (CRTC), which produced consumer electronics such as radios and phonographs in Chicago, Illinois and was eventually renamed to Admiral Corp.[1] With annual sales totaling $2 million, Admiral's products ranged from electronic equipment used by the U.S. military in World War II to consumer televisions. In 1950, Admiral was selling: a line of seven TV sets, with four models having a 12.5 in (32 cm) tube size, at prices between $179.95 and $379.95 (equivalent to $1,936 to $4,302 today); a 16 in (41 cm) model retailing at $299.95 ($3,187); and two 19 in (48 cm) models (priced at $495 and $695, equivalent to $5,325 and $7, 385).[2] During this era, their success in television sales allowed them to diversify into other major appliances, including refrigerators.

During World War II, Admiral was the weekly sponsor of the CBS Radio Network Sunday news program, with it and World News Today utilising the promotional slogan "America's Smart Set." Admiral was also one of the first major advertisers on television, sponsoring Sid Caesar’s Admiral Broadway Revue, Lights Out, Fulton J. Sheen's Life Is Worth Living, Admiral Presents the Five Star Review - Welcome Aboard and Notre Dame football games. Annual sales hit $300 million and the company employed approximately 8,500 people within the early 1960s.

During the Cold War, Admiral additionally manufactured military TV cameras for reconnaissance purposes under adverse conditions, on land, in the air and underwater.[3]

In 1962, Admiral Corporation listed four manufacturing plants in Illinois, identified as subsidiaries of Admiral International Corp. of which Norman E. Johnson was named President; the corporation collectively employed approximately 5,730 Illinois employees in 1962.[4] The Chicago headquarters was located at 3800 West Cortland Street, with Ross D. Siragusa identified as Chairman and President, Cy S. Rossate as Vice President in charge of production and William L. Dunn as Vice President of Engineering. The factory started a workforce of 2,100 employees and produced television sets & combinations, radios, record changers, refrigerators, ranges, freezers, air conditioners, dehumidifiers, and stereophonic phonographs. A second Chicago facility was located at 4150 North Knox Avenue with a workforce of 230 employees that manufactured record changers, power supplies, and metal stampings. In Galesburg, Illinois, the Midwest Manufacturing Corporation was listed as a subsidiary of Admiral Corp. with George Heidenblut as Vice President of Engineering and a labour force of 1,400 employees that made refrigerators, freezers, air conditioners, dehumidifiers, and ranges. The Harvard, Illinois plant located on South Division Street listed Ernest Polichio as plant manager and its 2,000 employees made television sets.

Various divisions were sold to other companies by the mid-1970s, partially due to imported consumer electronics dumped on the US market from Japan, with competitive pricing utilised. Rockwell International acquired the company in 1973, selling the appliance operations to Magic Chef, which was later sold to Maytag; in turn, Maytag was later acquired by Whirlpool.[5][6][7]

The Milwaukee Admirals hockey team derives its name from Admiral appliances. In 1971, when the team was sold by its original owner to a group of investors, one of the investors, Edwin J. Merar, owned an appliance store; the team was renamed the "Admirals" after the Admiral refrigerators sold in his store.[8]

In 1991, Maytag partnered with Montgomery Ward & Co. for the exclusive utilisation of the Admiral brand on its consumer electronic goods.[9] Montgomery Ward later went bankrupt and closed all its stores. After Maytag's sale to Whirlpool, the brand became exclusive to The Home Depot. During the 1990s, the Admiral brand name was being used on Zenith products.

The television business continues with AOC International, originally Admiral Overseas Corporation, an international brand of LCD and HDTV display devices.[10]


  1. ^Ross Siragusa biographyArchived 2016-03-04 at the Wayback Machine at the Siragusa Foundation
  2. ^McMahon, Morgan E. A Flick of the Switch 1930–1950 (Antiques Electronics Supply, 1990), p.51.
  3. ^Admiral develops military TV CAMERA with mid-day vision in deep twilight. // Aviation Week, June 3, 1957, v. 66, no. 22, p. 192.
  4. ^Illinois Manufacturers Directory, 1962, Manufacturers' News, Inc., p. 713-714, 1466, 1486.
  5. ^Hammer, Alexander R. (October 24, 1973). "Rockwell International Set to Acquire Admiral". The New York Times. ISSN 0362-4331. Retrieved September 15, 2020.
  6. ^Farzad, Roben (August 23, 2005). "Maytag Agrees to Be Acquired by Whirlpool for $1.7 Billion". The New York Times. ISSN 0362-4331. Retrieved September 15, 2020.
  7. ^"Whirlpool completes acquisition of Maytag". March 31, 2006. Retrieved September 15, 2020.
  8. ^Caputo, Paul. "Milwaukee Admirals celebrate refrigerators with 50th season logo". SportsLogos.Net News. Retrieved May 10, 2021.
  9. ^Maytag#Chronology
  10. ^"About AOC". Archived from the original on November 24, 2009. Retrieved December 8, 2009.

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