Hanes cotton underwear mens

Hanes cotton underwear mens DEFAULT

The best men's underwear brands make up the foundations of every well-rounded wardrobe. But unless you're really desperate for a fleeting serotonin hit, shopping for underwear ain't all that fun. The underwear business isn't exactly trend-oriented, which makes the process of hunting down a new pair mercifully straightforward—if not especially exciting.

But it's one worth taking seriously. Because right now the market is crowded with choices, from wily upstarts promising to solve all your chafing problems to heritage labels touting anti-bunching formulas they've perfected over decades of rigorous trial and error. Looking for a classic pair of supima cotton boxer shorts, or a stretchy pair of moisture-wicking, spandex-enhanced boxer briefs? You won't have to look far. Intrigued by lofty-sounding fabrics like micromodal or breathable elastane blends? There's plenty of brands that'd be thrilled to hear it.

Frankly, it can all get a little overwhelming. So to help you make sense of the mind-boggling array of options, we went deep on all the underwear worth your time—from high end versions you'll genuinely consider washing by hand to ultra-cheap undies you can order by the multipack when the laundry machine threatens to go kaput. No matter your preferences, the best men's underwear brands are up to the task. If you're eager to replenish your supply—or overhaul your underwear drawer entirely—these are the only names you need to know.

Calvin Klein

The first name in designer underwear didn't start out that way. Before Calvin Klein was a billboard-dominating global superbrand, it was an upstart American label credited as the first to slap its name on a pair of briefs, setting off a seismic shift in the men's underwear market in the process. After all these years, buying a pair of boxers stamped with that iconic Futura font still feels like a small luxury, an indulgence only you, your underwear drawer, and a select few others will ever be privy to. If you're looking for undergarments with a bona fide cultural pedigree, Calvin Klein is the place to start.

Calvin Klein boxer briefs (3-pack)

Calvin Klein steel micro boxer briefs (3-pack)

Hanes

Not too many brands boast a century-long history of expertise in their given field, let alone in the underwear arena. But Hanes isn't just any old brand. First established in the early 1900s, Hanes has enjoyed the type of prolonged relevance lesser brands struggle mightily to approximate. The company has since expanded into other categories—you might swear by their famously tagless T-shirts—but underwear remains the crown jewel of the empire. It's almost ironic that Hanes undies tend to be sold in bulk, because they're apt to last long after you've come down with a hankering for a new pack.

Hanes ultimate tagless boxers (6-pack)

Hanes comfort flex total support boxer briefs (3-pack)

Jockey

Like Hanes, Jockey has been around in one form or another for a long time. With roots that stretch back to the late 1800s, Jockey—named for the type of support then associated with the jockstrap—is widely credited with inventing the classic Y-front brief, an innovation that set the template for underwear styles that still dominate the market today. Jockey remains the brand to turn to when you're in desperate need of no-frills underwear built with the same attention to detail—and near-indestructibility—that first put the company on the map.

Jockey classic full-rise briefs (3-pack)

Jockey classic boxer briefs (3-pack)

Hanro

If you're looking for top of the line underwear made by a master of the form, Hanro's got you covered. The Swiss brand has been churning out decadent loungewear for the world's most discerning dressers for close to 150 years, and its stellar selection of undies is no exception. Touting the craftsmanship of a humble pair of boxer briefs might sound ludicrous (they're boxers, for god's sake!) but slip on a pair from Hanro and you'll immediately feel the difference. The brand's serious design chops coupled with a legacy of technical innovation means these are not-so-basics actually worth investing in.

Hanro stretch-cotton boxer briefs (2-pack)

Hanro sporty mercerised cotton boxer shorts

Saxx

Prefer your underwear built to the exacting specifications of a NASA spacesuit? Saxx is the brand for you. Every pair the company makes comes tricked out with its proprietary BallPark Pouch technology, the (slightly cringe-inducing) term Saxx uses to refer to the hammock-shaped pocket that lends its undies their signature support. Breathable mesh panels and an ergonomic nine-panel construction guarantee all-day comfort, while flat out seams promise to eliminate chafing and that telltale shimmy we've all had to do when something gets caught where it shouldn't. (Oh, and FYI: If you subscribe to our Fall Best Stuff Box today, we're tossing in two pairs of your choice—entirely free.)

Saxx hot shot boxer briefs

Saxx undercover cotton trunks

Mack Weldon

Mack Weldon, a relatively new entrant in the underwear arena, built a business by overthinking the details—in the best way possible. In practice, that means quick-drying, odor-fighting trunks that won't quit on you when you need 'em most, whether you're halfway through a grueling workout or an equally grueling workday.

Mack Weldon AIRKNITx HD trunks

Mack Weldon 24/7 woven boxers

Ralph Lauren

Ever wondered what could possibly prompt someone to love a brand so much they refuse to wear anything not stamped with its name? You've clearly never met a real Lo Head. Ralph Lauren engenders so much adoration among its most ardent fans that depriving them of the chance to rep the brand in underwear form would be almost cruel. Even if you don't know your Purple Label from your P Wing, the brand's briefs are a great introduction to what it does best.

Polo Ralph Lauren 4D cotton and modal boxer briefs (4-pack)

Polo Ralph Lauren low rise cotton briefs (4-pack)

Plus 11 More Brands Making Underwear We Love

Lululemon always in motion mesh boxers

No surprise here: The brand that made leggings (leggings!) a staple of offices around the world also cuts a killer pair of briefs. An ergonomic design and a quick-drying mesh-modal fabric means Lululemon's primo skivvies are equally suited to squeezing in a workout between Zooms or hitting the town for a big night out once you've signed off for good.

Uniqlo AIRism low-rise boxer briefs

AIRism boxers come with all the product specs you'd expect from undies triple the price. A silky-smooth texture, ultra-comfy fit, and odor-controlling tech to keep you smelling as swell as you feel? Hail, hail, the gang's all here.

Entireworld Type A Version 1 ribbed organic cotton briefs

Don't call them tighty-whities.

Everlane boxer briefs

Simple, streamlined, impossibly soft: Everlane's briefs are everything you want in a pair of skivvies and then some.

Tom Ford logo-patch silk-blend boxer shorts

Tom Ford doesn't do "tasteful restraint". Tasteful? Sure. Restraint? Not so much. But the brand's ridiculously luxurious silk boxers are one of the most compelling arguments we've seen for the existence of designer underwear as a genre unto itself, and that's saying something.

Nike Dri-FIT ReLuxe boxer briefs (2-pack)

The Swoosh's high-quality, quick-drying boxers combine the best elements of its Dri-FIT technology with extra-soft recycled polyester fibers engineered to hug your lower body in all the places they should.

Derek Rose Wellington 52 striped cotton boxer shorts

Derek Rose cuts its signature shorts with gently-curved leg seams designed to stay immune to bunching no matter how many times you put 'em through the wringer.

Under Armour UA tech boxerjock briefs

Like its Portland-based competitor, Under Armour makes a lot more than just undies. But the same rigorous approach that defines its activewear also informs the brand's performance underwear. Its boxerjock briefs are cut from a sweat-wicking 4-way stretch material for maximum comfort and then enhanced with anti-odor technology for maximum freshness.

Zimmerli micromodal-blend jersey boxer briefs

Micromodal is a specially-treated form of rayon prized for its unparallaled softness. The Swiss underwear wizards at Zimmerli put it to use, in tandem with a touch of elastane, to ensure your most sensitive parts never feel anything but sheer bliss.

Raf Simons patched boxer shorts

Best worn with a big, billowy banker shirt, scrunched tube socks, and a sturdy pair of hardbottoms.

Sunspel stretch-cotton boxer briefs (2-pack)

There's a reason stylish guys, GQ editors, and Bond himself swear by Sunspel's incredibly soft, luxed-up basics: when it comes to to the type of quality underpinnings you wear day in and day out they're tough to beat. The British label's boxers are pricey but worth every cent.

Sours: https://www.gq.com/story/best-mens-underwear-brands

By Mark Wilson6 minute Read

Boxers or briefs. It’s the age-old question for men. Or it was. Now, Hanes is asking a new question: pouch or no pouch?

Today, Hanes is launching its biggest new product in years. It’s called the Hanes Comfort Flex Fit Total Support Pouch. As my editor suggested with all the subtlety of Shakespeare, it’s “a bra for your balls.” After talking to the Hanes team and wearing the underwear myself for a few days, I can tell you she’s right.

Developed over the course of two years, the Total Support Pouch is a patent-pending design that looks like a tiny crossover bra inside your boxer briefs. On the package, the product promises to “separate and support”—in other words, to lift your genitalia away from your body for a more comfortable fit.

The idea was born from competition. Hanes is a clear market leader in men’s underwear, boasting a 36% share of the $6.2 billion North American region. But its challenge, like any big company making classic products, is one of consistent growth. Hanes had been watching trends in the premium and direct-to-consumer underwear market for new trends and noted that pouches were becoming increasingly popular as a point of differentiation. Brands like Saxx, BN3TH, Sheath, and Shinesty (with the explicitly named Ball Hammock) were differentiating themselves through the pouch.

“They’re very expensive, not widely distributed,” says Jaye Powell of these competing pouch products; she’s the VP and GM of men’s underwear and socks for Hanesbrands. “There’s not a great consumer awareness around it.”

Indeed, I realize this may come as a surprise, but men aren’t thinking about their crotch all day. Once you put on just about any pair of underwear, it all pretty much feels figured out. You don’t want to wear loose boxers to play basketball, because that could be very uncomfortable, but that’s about it.

The handful of friends I spoke to for this article shared that they generally wear boxer briefs, which don’t lift anything up but effectively Ken doll your body in place. None of them complained that their genitalia flopped around under day-to-day conditions. However, one friend mentioned occasional chafing in hot weather. Another shared his latent fear that, as he grows older, his scrotum might lose elasticity and he’d sit on it—which can actually happen as men grow older and the collagen in their skin breaks down.

These sorts of responses are not surprising to Hanes. “Men can tell you the basics that they want in underwear: soft fabric and a nice waistband,” Powell says. “But when you get into how to construct a product, they can’t say.”

Developing the product

Hanes put together a team of five designers and four seasoned pattern-makers to study the category and begin prototyping how a Hanes pouch might work. They identified all sorts of approaches to pouch construction, ranging from athletic cups to pockets to an internal bag or tube, or something worryingly called “inside keyhole support.”

What they ultimately concluded was that most pouches offered lateral support, which controlled genitalia moving from side to side, but not much support beneath the scrotum. And the Hanes team felt that if it could lift this anatomy, it would lead to more overall comfort, along with less sweating and chafing.

Working with professional fit testers, the Hanes atelier created test garments to pursue potential approaches. To get a better look at what was going on with fabric and seams, they did something unconventional even for an underwear company—they asked testers to wear the garments inside out.

What the team settled on was a crossover, bra-style design. Two mesh panels, which look a lot like the perforated fabric in basketball shorts, slide right up under your scrotum. A light stretch tape adds elasticity to the stitching. Once they landed on a general design, the Hanes team tested various permutations in longer-term fit tests with a focus group of 60 people with various body types to validate and refine the design.

Donning the underwear myself, there was a definite “oh” moment as this structure slid into place. You notice immediately that something feels different in this sensitive area. A glance in the mirror also revealed a secondary side effect: one’s package is pronounced, almost like the underwear doubles as a push-up bra for your pants.

After spending a few days with the product, walking, working, Netflixing, and riding my bike, I found that the Hanes pouch design is generally comfortable, and definitely delivers on that promise to support and separate. I could imagine wearing them for rigorous activities. The luxuriously soft polyester blend—which is more premium than what’s in most Hanes—rivaled my pricier, cotton-blend Calvin Kleins.

However, I’m still unsure of how well they would breathe in the heat of the summer. The scrotum naturally loosens when it’s hot, allowing the testicles to cool, and the pouch doesn’t let this happen. And for my own anatomy, the support was sometimes too tight and tailored to feel relaxed when lounging on the couch. I grew a new empathy for women everywhere who pull off their bra the moment their day is done.

Selling support

My experience with the Total Support Pouch doesn’t seem to line up with Hanes’s own data, however. After the test with 60 people, the company says it received off-the-charts praise. Eighty percent of men across all tested age ranges reported they both planned to buy the product and recommend it to a friend. Hanes says that feedback confirmed the company was onto something big—something that would be worthy of a sizable marketing push.

But the marketing will be a challenge. Mainstream marketing has traditionally steered clear of penis and testicle talk. Even Viagra and Cialis commercials dance around the realities of male anatomy. Modern men’s brands like Hims have attempted slick branding on topics like erectile dysfunction and baldness, but even that lacks the specific anatomical guidance you’ll find in products marketed to women. Tampon and pad commercials touting wings and absorption are commonplace in our culture, but the men’s playbook isn’t so set: “I think communication is the hardest on this,” Powell says. “How do you talk about it? How do you name it?”

The team’s first thought was to just parody it all, and so they began market testing joke positioning. (Brands like Manscaped come to mind.) “We said we should name it something funny and catchy. We tested ‘Man Cave” [and some] out-there naming,” Powell says. “It didn’t resonate. [Men] wanted to know, what exactly are you doing here?”

So Hanes gave up on the fun and landed on far more clinical-sounding branding, including the “Total Support Pouch,” along with the promises of “support and separate.” And then they left it to marketing to bring in the adolescent humor to sell the concept to the 25- to 35-year-old demographic that’s buying the most underwear.

Hanes’s new mascot is a Scandinavian man named Hans. He lies with both his shirt and crotch open and orates with an unshakable, unwarranted confidence that sits halfway between the Old Spice guy and a Will Ferrell character. He’s meant to be “funny and engaging and not offensive,” Powell says, and indeed, you can almost imagine the strategy meeting in which a boardroom of execs homed in on just the right culture to appropriate without appearing to be punching down.

The Hanes Comfort Flex Fit Total Support Pouch is available nationwide at retailers starting today. Each pair will cost $6 to $10.

Sours: https://www.fastcompany.com/90614083/haness-new-underwear-is-like-a-bra-for-your-balls
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Hanes Briefs Trunks

Stay Comfortable with Hanes Briefs Trunks

Briefs & Trunks are an integral part of every man’s life because of the reason that they need to be worn all day long. Gone are the days when they used come in limited colours and designs but nowadays they are available in an assortment of designs styles prints patterns and colour combinations. Going with a brand that has been known for offering remarkable quality products at an exceptional price is the key to getting the finest product.

Founded in the year 1901 Hanes offers an array of clothing products such as underwear casual wear hosiery and socks. Headquartered in Winston-Salem North Carolina United States of America Hanes has got a team of highly qualified and trained professionals that make sure that all their products are made as per the international quality standards. They have also got a strong distribution network of exclusive brand outlets multi-brand stores and large format stores and e-commerce websites online.

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Take a look at the latest Hanes Briefs collection as it comes in an array of colour combinations materials designs and sizes. The complete range of Hanes Briefs Trunks comes in a number of patterns like solid checked printed and striped. You can also go for a combo of Hanes Briefs Trunks that comes in a combination of dark or light colours. Select a Hanes Urban Assorted Mode Briefs-Pack of 3 that comes in a checked pattern and is made from high quality cotton. Or else pick a Hanes Classics Assorted Boxer Briefs-Pack of 12 that comes with 12 attractive colours. Hanes Brief price is reasonable looking at the quality and durability of the products offered by them.

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Finding the right Briefs and Trunks is pretty important to wear clothes for all sorts and look stylish at the same time. Hanes Briefs & Trunks can certainly be taken into consideration because of their high quality and affordable pricing.

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