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15 Game-Changing West Elm Shopping Secrets From an Insider

01of 15

You Can Apply Gift Cards From Other Stores at Checkout

If you shop West Elm, you've likely also spent some time shopping the store's sister brands like Pottery Barn, Williams Sonoma, Rejuvenation, and Mark and Graham. But did you know that gift cards from these brands can be applied to a West Elm purchase? You can get rid of any old gift cards you may have to these stores at West Elm to take a little extra off your grand total.

Phoebe Chair

West ElmPhoebe Chair$499


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There Are Free Design Consultations

West Elm offers free Design Crew services at every storefront location. Design Crew is a design consultation program, our West Elm insider explains. It pairs you with an expert who can provide design, installation, and registry assistance. You can set up an appointment in advance or simply ask for help while you're in the store.

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Design Professionals Get a Discount

Even after you've graduated from design school, there's still one more discount you might be eligible for. If you're a design professional, you can apply for the To the Trade program, which offers approved members 20 percent off merchandise at West Elm and its sister sites.

04of 15

You Can Rack up Savings With a West Elm Credit Card

If you're a diehard West Elm shopper, you may consider signing up for the brand's own credit card. You'll earn rewards like 10 percent back, a $50 welcome reward, access to exclusive offers and events, and a $25 birthday certificate during your birthday month. Plus, if you make a bulk purchase and spend more than $750, you can choose special financing or additional rewards. 

05of 15

It Has a "Furniture Flea" Section

"Each store has a designated 'Furniture Flea' section," our West Elm insider explains. This clearance section is where they sell floor models in addition to other final sale items. It's also where you'll find the lowest prices on a variety of West Elm décor.

Terrace Bar Cart

West ElmTerrace Bar Cart$399


06of 15

New Products Are Released at Specific Times Each Season

If you've ever wondered when new products are released at West Elm and when the best time to buy them is, you're in luck. "We design into all four seasons, and within each season we have three refreshes—so that's 12 reasons to keep coming back to West Elm's website or stop by your local West Elm store," according to our insider.

West ElmThe Arts Capsule Framed Canvas Print$300


07of 15

It Has a Rewards Program Called the Key Rewards

In addition to the West Elm credit card, the brand and its sister sites offer another loyalty program called The Key Rewards. Signing up is free, and you'll receive 3 percent back in rewards every time you shop.

All you have to do is say you're a Key Holder at checkout and provide the phone number you used to sign up to earn rewards.

08of 15

Joining the Mailing List Gives You Access to Special Events

While you probably don't want anything else flooding your inbox, signing up for West Elm's mailing list boasts benefits for dedicated shoppers, like early access to shopping events and new collaborations. Being a part of the mailing list is also the only way to learn about new products, promotions, and other special events online or at your local West Elm store.

Turned Wood Leg Planter

West ElmTurned Wood Leg Planter$50


09of 15

Shop in January, March, July, and September

Four times a year, West Elm updates its selection and sells off floor models. Though they’ve been sitting in the store for a few months, most have never been touched and are discounted steeply.

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Choose In-Store Pickup

While shipping can be expensive on items such as couches, rugs, and other large or heavy pieces, West Elm offers in-store pickup for nearly everything that they offer, even if it needs to be shipped from their warehouse to a brick-and-mortar store (at no cost to you!). With West Elm stores located around the country, an in-store pickup could save you hundreds of dollars.

11of 15

Shop Fabric by the Yard

If you already have a couch but love the fabric on one that you saw at West Elm, you can reupholster the one that you already own in that very same fabric. Simply shop fabric by the yard from the company to get that West Elm look without being forced to invest in an entirely new piece of furniture.

12of 15

They Have a Cross-Brand Wedding Registry

If you want items from West Elm and its sister brands on your wedding registry, consider signing up for The One, which is a wedding registry collective across West Elm, Williams Sonoma, and Pottery Barn.

west elm mirror

West ElmBohemian Desert Sun Mirror$199


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There Are Perks for Education Affiliations

If you’re a teacher, educator, or simply work for a school, you can get 15% off everything in the shop. That includes everything from a flower vase to a sofa!

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Ask About Open Box Items

Even if it isn’t one of the four times a year that stock is replenished and turned over, always ask about open box items. West Elm often has a selection of floor items that have not yet sold but are available at a discount if you ask.

15of 15

There's a Pricing Code

If a price is marked with a .97 or .99, it’s the official final price of an item at West Elm. Even it something is on sale previously, it isn’t until the price code follows the aforementioned structure that it isn’t going to drop any further.

Sours: https://www.mydomaine.com/west-elm-shopping-secrets
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How Williams-Sonoma Thrives Amid the Retail Apocalypse

With the rise of e-commerce, much has been made of how famous retail brands like Macy's, Sears, and J.C. Penney are headed toward extinction or are already there. In fact, a record number of retail stores, including Forever 21 and Payless ShoeSource, have declared bankruptcy in recent years despite a strong economy.  And it's possible there are more to come. 

Meanwhile, Williams-Sonoma(NYSE:WSM), founded in the 1950s, has not only weathered the storm, but also thrived amid the modern era of digital shopping. In its recently-released Q3 earnings report, same-store sales rose 5.5% from Q3 2018, and the company raised the low end of its full-year guidance. This followed an equally-strong Q2 report.

How has this storied retailer succeeded where many of its contemporaries among consumer discretionary stocks have failed? Here's how Williams-Sonoma is flourishing.

Businessman crossing red finish line.

Image source: Getty Images.

The power of omnichannel retailing

Despite the disruption brought on by e-commerce, research shows that shoppers want options to buy in-store and online. This has led to the omnichannel retailing trend.

Omnichannel retailers provide customers with many paths to the purchase point, including online, in-store, or both. Williams-Sonoma has made it a point to embrace omnichannel retailing, adding e-commerce to its brick-and-mortar arsenal. The effort has been so successful that e-commerce represented nearly 57% of its Q3 sales.  

The rise of millennials

Millennials have become a key demographic for retailers. They are entering a prime buying age and are the largest generation, comprising over 75 million Americans. Retailers must appeal to them to survive, and Williams-Sonoma has done just that with its West Elm brand.

CEO Laura Alber has stated that West Elm was designed to appeal to millennials by understanding what drives their purchasing decisions. This has led to 90% of West Elm's designs being done in-house, allowing it to maintain control and ensure that its products are sustainably sourced and Fair Trade certified, attributes that appeal to many millennials.  

These efforts have paid off. West Elm's Q3 comp sales increased 14.1% year over year. And Alber has described the West Elm brand as "the first pillar of our growth strategy and our biggest growth opportunity." 

A penchant for new ideas

Williams-Sonoma benefits from a long-tenured management team that knows the business well but also embraces change. Alber has been CEO since 2010. Julie Whalen has been with the company since 2001, becoming CFO in 2012.   

Initiatives like Pottery Barn Kids, the company's loyalty program, as well as the Mark and Graham label (personalized gifts) were formed under Alber's leadership, illustrating an openness to new ideas. Pottery Barn Kids experienced 4% year-over-year revenue growth in Q3, while Mark and Graham -- along with the company's Rejuvenation brand of light fixtures and hardware -- saw double-digit growth in the quarter. Meanwhile, the loyalty program has grown to over 7 million members since its launch in 2016, and these customers spend three times more than nonmembers.  

Alber continues to pursue new revenue opportunities through a business-to-business (B2B) program -- where Williams-Sonoma sells into hotels, commercial properties, and other business-centric industries -- as well as through international expansion. The B2B channel saw a second consecutive quarter of double-digit growth in Q3, while international operations experienced a 9.2% increase. Alber has also been willing to close unprofitable stores.  

Williams-Sonoma's commitment to digital experiences, trying out new concepts like its loyalty program, and its appeal to millennials have allowed the company to thrive in the face of the retail apocalypse. While other retailers have faltered, it has enjoyed four consecutive years of steadily rising revenue, proving that it has found the keys to success.

Sours: https://www.fool.com/investing/2019/11/23/how-williams-sonoma-thrives-amidst-the-retail-apoc.aspx
How To Choose The Right Rug: A Guide From west elm

Account Executive B2B - West Elm, Pottery Barn, Rejuvenation, Williams-Sonoma

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West ElmNashville, TN Full-time
  • About the Role As an Account Executive you will be responsible for driving meaningful sales growth across all WSI Brands including West Elm, Pottery Barn, Rejuvenation, Williams-Sonoma Home, and Mark & Graham.
  • The team works to identify and prospect daily, bringing new clients to WSI and being Brand Ambassadors across all the WSI brands, including Pottery Barn, West Elm, Rejuvenation, Williams-Sonoma Home, and Mark & Graham.
  • Our family of brands are Williams Sonoma, Williams Sonoma Home, Pottery Barn, Pottery Barn teen, pottery barn kids, Rejuvenation, Mark & Graham, west elm, or Outward.
  • Our family of brands includes Williams Sonoma, Pottery Barn, Pottery Barn Kids, PBteen, West Elm, Williams-Sonoma Home, Rejuvenation, and Mark and Graham.
  • This Williams-Sonoma, Inc. Business to Business team is responsible for delivering significant sales growth in the B2B channel.
  • In 2017, we acquired Outward, Inc., a 3-D imaging and augmented reality platform for the home furnishings and décor industry.
  • Promote WSI products and services to prospective and existing Business to Business clients through a variety of outreach opportunities to include telephone contacts, office and site visits, in-store events and tradeshows.
  • Partner with cross functional subject matter experts to deliver the WSI value proposition and effectively execute your sales strategy.

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Links for West Elm

https://www.westelm.com/customer-service/employment.htmlCareers at West Elmhttps://www.westelm.com/customer-service/email-us/Contact West Elm

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Elm b2b west

West Elm sells furniture and home decor products to consumers & businesses from its retail stores and online throughout the U.S and operates 6 hotels.

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