The realm of retail perfume bottle design is both puzzling and paradoxical, despite the fact that their function is rather simple.
Their dazzling beauty set in glass separates them visually from conventional liquid dispensers, but in reality they serve the same purpose.
The narrative of perfume bottle creation is no less alluring and sophisticated as the fragrance it contains.
According to designer, photographer and filmmaker, Fabien Baron: “The designers are actually inspiring the perfumers and giving them ideas…Even if the fragrance is amazing, people won’t buy it if they don’t understand it. They need to feel a connection or it just won’t work.”
It is said that the devil is in the details, and this axiom couldn’t be truer than in the case of fragrance packaging and marketing.
When done correctly, the bottle’s mysterious allure, which is so much more than just serving as a dispenser of fragrance, is both boldly displayed, and simultaneously hidden in plain sight.
A bottle design must make both a fashion and a lifestyle statement in order to affect the ultimate perception of its contents. It should also appeal to consumers from diverse demographics.
While it might seem incongruous to imagine that the visual impact of a perfume can sometimes be more important than its olfactory powers, the idea of working from the outside in on a perfume has been standard operating procedure for many, many years.
It’s like that proverbial cart before the horse, but it does not mean (again the paradox) that designers are free to design whatever they wish.
In fact, it often boxes them into a more deliberate approach. It is the bottle that will not only render the shape of the final formulation but will also, by its very presence, tell the story.
Once again in the words of Baron: “People love the story and what it stands for. Think of how we grow to appreciate the little quirks and imperfections in the people we fall in love with. The stronger our emotional connection, the more beauty we see.”
Not surprisingly, bottle design is even more important to contemporary perfume creators and purveyors than it ever was in the past because of online shopping and its lure of convenience to the modern consumer.
Due to the fact that there is no tactile or human exchange in cyber space, it is the visual impact of a fragrance that captivates and kindles consumer interest.
French designer, Thierry De Baschmakoff, states: “The bottle is the first form of communication and the first contact that people have with a scent. So, of course, it has to resonate.”
It is the masterful attention to every aspect of development and packaging that lures the consumer into the luxurious cosmos of the fragrance captured within the bottle.
It is the door leading to the olfactory adventure that both attracts attention and helps to sell the fragrance.
An aesthetically designed perfume bottle boosts the value of an elegant scent, which in turn permits perfume houses to glean more profits and establish a stronger foothold in this highly competitive global market place.
A Relevant Study
A 2014 conference paper authored by Camila Assis Peres Silva from the University of Sao Paulo in Brazil and entitled: Packaging, Color and Scent Perception was presented at the 9th International Conference on Design and Emotion.
The focus was the importance of using colors in a packaging design for perfumes as a means to visually communicate with consumers and influence fragrance perception. Results indicated that this works because unspoken qualities are assigned to colors as they reflect every day experiences.
For example, the ﬁre, which exudes warmth, ranges from yellow to red and ice, which translates into coldness, is blue. In addition, shape, texture and color when combined must be consistent if they are to trigger a desired response.
Perfume Bottle Design As Art Form
Scent was a prized commodity in the ancient world, and artifacts from early cultures reveal many different types of storage vessels.
The Egyptians created ornamental flasks made of clay and wood, and Palestinians constructed exquisitely colored glass bottles to house their fragrances.
Hand-painted vases in animal shapes were favored by the early Greeks, and the Romans were known to scoop out the innards of precious stones to serve as containers for scents that were as treasured as their contents.
According to Mary Ellen Lapsansky, vice president of the Fragrance Foundation, a US-based organization that promotes and educates consumers about perfume use: “The bottle should be an ‘objet d’art;’ it’s really what makes the statement. It’s the selling point… Customers don’t just pay for the perfume inside but also for the attractive bottle, since the two go hand in hand. Major perfume houses pay special attention to how they design the perfume bottle, although very few dare to be too different in their presentation.”
Contemporary perfume bottle designs have become bolder and even iconoclastic, using unexpected and odd shapes, such as the human form, which don’t usually inspire motifs for packaging.
Also, societal influences often show themselves. For example, scent bottles targeted for sale to the urban youth sector often feature aspects of street graffiti and Internet culture.
Perfume Bottle Collections
Perfume bottles are luxury artifacts from eras long faded into the tunnel of time. They are integral to an historical narrative regarding the essence of beauty down through the centuries.
Popular throughout Europe during the Middle Ages, bottles were constructed from a wide range of ceramic, glass and metal materials.
Originally hand-crafted individually in small quantities, the myriad of advancements borne from the Industrial Revolution in the 19th century transformed the manufacturing of perfume bottles into a major industry for established glass makers and perfume houses.
Antique and vintage perfume bottles can be small or large, and run the gamut in shape and design. At the dawn of the last century, perfume bottles were also designed as jewelry to be worn as necklaces.
There are, however, some qualities that are considered more collectable than others. Czechoslovakian perfume bottles, for example, are highly prized for their vivid coloration, finishes, and ornamentation.
Composed of crystal, these bottles often have intricate stoppers that can be as large as the bottle itself.
Edwardian perfume bottles were often constructed entirely of silver or gold and adorned with complex engravings, and Victorian perfume bottles are known for their glass designs and predominantly silver stoppers.
Jonathan Cohen, a marketing manager at DuPont, a world manufacturer of resins used for for a myriad of packaging applications states: “Today, almost all stoppers for even the most expensive fragrances are made out of plastic…alighter, unbreakable polymer that still offers a glass-like sparkle and transparency. The polymer is resistant to the ingredients of the fragrance and does not alter the nature of the scent.”
According to Helen Farnsworth, archivist at the International Perfume Bottle Association (IPBA), for most collectors, the value of perfume bottles has nothing at all to do with whether or not they still contain their original fragrance.
She states: “It’s not easy to point at what makes a bottle collectable – it can be the look of the bottle, the designer, the brand or the smell. There’s an endless variety of factors and it’s very subjective… However, these bottles are worth even more money if the fragrance is still inside and the box has not been opened.”
Today, expert perfume bottle designers are pushing that creative envelope even further, as materials like color-coated glass, lightweight plastics and even wood have become more readily and economically available.
These are adapted for use in dramatic and sophisticated designs for bottles in every shape and size.
Alpha Aromatics And Fragrance Design
Alpha Aromatics’ roots began after the trying aftermath of World War II, and ever since, we have been ‘building great scents that build great brands”, a mantra that has remained unchanged for the last seven decades.
Located in suburban Pittsburgh, Pennsylvania, we are known for our masterful ability to transform the vision of any enterprise into an unforgettable olfactory communion between products and consumers that is certain to attract and inspire traffic and induce brand loyalty.
While we are not in the perfume bottle design business, we recognize it to be a vital piece of the puzzle of perfume brand creation. We value its importance and see it similar to that geometric axiom about the whole being equal to the sum of all its parts.
In fact, our founder and CEO, Arnold Zlotnik, has amassed one of the most extensive collections of unforgettable, non-retail perfume bottles in North America — the most alluring of which are featured throughout this blog and throughout the halls of our manufacturing faculty.
Final thought on fragrance: There are no women who do not like perfume. There are only women who have not yet found their scent .~ Marilyn Monroe
Photo Credits: Jonas Neilson
The best perfume for women has come a long way—historians aren’t sure of the exact origin of aromatherapy, but the practice is believed to date back at least 6,000 years, when it was common among ancient Egyptians to dose themselves in fragranced oils to connect with the gods and cure ailments. While the majority of us no longer crush up plants and herbs to make our own fragrances, you could argue that spritzing ourselves with Le Labo is our modern-day version of scent healing.
Because of the intense connection fragrance has with our emotions, changing your perfume is an easy way to switch up your mood or channel a different part of your persona. There are some scents that are universal, like comforting vanilla or a sexy oud. But when it comes to a fragrance that exudes confidence, that’s in the eyes (nose?) of the beholder. We polled 33 successful women, including Addison Rae, Paris Hilton, and Ashley Nicole Black (to name only a few), on what power smells like to them. Ahead, find the best perfume for women, according to their recommendations.
I got my cartilage pierced!!!!! It hurts when I touch it lol. :)
"Jaz? Eylse? Ready?" I asked them.
"Hell ya!" They yelled/whispered.
We made our way out of the bathroom and we are currently heading towards the escalator. We run to the escalator and hop on. "Do you girls see them?" I ask them quietly.
"No." Jaz replied looking around.
"There!" Elyse pointed towards the bathrooms that we were just in. I heard a growl and looked up. Axel was stiffing around the bathroom door and so were Ryan, Mark, and the guard. They followed the trail and they got the escalator. "Crap!" Elyse shouted.
We quickly got off the escalator and were looking around for some sort of escape route. "Guys, look!" I pointed to Bath And Body Works. "We can make our trail of scent lead in there, quickly spray ourselves with different perfumes to cover our scent, then head out of the store."
"Brilliant!" Jaz complimented my idea.
"Where do you come up with these things?" Elyse asked me smiling like crazy as we made our way into the store.
"Simple. I lived with 3 overprotective brothers, and an overprotective dad who happened to be the alpha. And I was his only daughter. I had to think of some ways of survival." I laughed. When we got into the store, we grabbed a whole bunch of the sampler sprays and doused our bodies with them. "Here. Stiff me." I asked them. They both did and had a smile of victory on their faces.
"Can't smell you at all. Only perfume." Jaz said proudly.
"Jackpot." We made our way out of there, and made sure we definitely avoided the entrance that we came through. We got to another escalator that was by the store and turned around to see the boys.
They walked into Bath And Body Works and tried to sniff around. We started laughing when confusion was creaky shown on their little faces. It. Was. Priceless.
We bolted down the escalators and made it to the first level. "To the parking lot!" Elyse shouted in a warrior cry. Jaz and I busted out into a fit of laughter and quickly ran outside to the Lamborghini. "Dude. The guys parked 5 cars away in front of us." Elyse laughed.
I looked and saw that they did. Stupid mutts. We made our way into the car and drove home.
I hopped out of the shower and got dressed. I used Axel's body wash to get rid of the smell of the perfume and to make it look like I was here the whole day. I walked downstairs and sat next to the girls who were currently watching Percy Jackson. They were at the part where Luke gives Percy the flying shoes with wings so that they can go find the pearls. I have to admit, Logan Lerman....sexy. Oh! I can't forget about the guy who plays Luke. Don't know his real name though....I have to remember to look that up. He handed Percy his favorite shield when the front door flew open. "I swear, those girls are in so much freaking trouble when they get-" Axel stopped and looked up at us.
"Why are we gonna be in so much trouble?" I asked curiously.
'Girls rule!' My wolf says with pride. I laughed at her and look at the 4 guys with shock written all over their faces.
"Are you guys okay?" Elyse asked 'worried.'
"What happened?" Jaz asked running over to Mark. Heh, she's a pretty good actress. I give her props. Elyse and I follow suite and run up to our mates.
"Why are you guys panting?" I asked them.
"And sweating?" Elyse asked retracting her hands from Ryan's chest.
"How? But...you..mall...I give up." The guard said. "Alpha. Luna." He nodded his head to us and walked outside. Jaz gave us each a smirk when the guys weren't looking.
"I thought...the mall....have you guys been here the whole time?" Axel asked us in disbelief.
"Ya. We have been watching movies all day. When you guys left this morning, we all took a nap then watched movies. And we don't know what you guys are talking about with 'the mall.'" I said putting air quotes around the words 'the mall.'
"Ya. We were in the middle of watching Percy Jackson before you guys came barging in looking all tired." Jaz said crossing her arms. Okay scratch that. She is an EXCELLENT actress. Bravo, bravo.
"So why are we in trouble?" Elyse asked the guys.
"Well we thought you guys were at the....oh never mind. You aren't in trouble." Axel sighed in defeat.
"Okay?" It sounded more like a question when I said it.
"We are gonna go take showers." Ryan said. Axel and Mark nodded in agreement and walked upstairs.
When I couldn't hear them anymore I turned around to face the girls. "Thankyou Bath And Body Works." I whispered. Elyse and Jaz both nodded and giggled.
"Perfume. A girl's best friend." Jaz joked.
"I agree." Elyse said.
'That was close.' I thought to myself.
'Yes it was. We would have been, how you say...screwed.' Faith chimes in.
'No doubt.' I laugh. I turn around and watch the rest of the movie. Thankyou perfume.
Hey, sorry I haven't update. I have been babysitting, and I hung out with one of my best friends like ever lol. And I haven't seem her in awhile. So it was nice to see her again.
Anyway, thankyou everyone for reading my book. It means so much to me, and the comments keep coming. I love love love reading them. You guys always stay positive, and they are so much fun to read. Keep up the good work! Love you all!!
Blue perfume alpha
If you're a fan of indie perfumer Sarah McCartney, creator of 4160 Tuesdays, you may already know that she recently introduced a new collection called Our Modern Lives. The collection includes seven all-natural botanical perfumes named for colors and moods, plus two synthetic, hypoallergenic fragrances that can be worn alone or layered with the naturals. It's an ingenious concept. With this collection, we're able to choose or combine at will.
I'm slowly working my way through Our Modern Lives' spectrum of natural fragrances; at the moment, Red (whose mood is "Gratitude" and theme is "Harvest") is my favorite. It's "a collection of rich red fruits with nuts, grains, hay and rose," with ingredients like essences of pink peppercorn, pink grapefruit, hazelnut, hay, rose, raspberry leaf, oakwood, labdanum, wine and davana. I'm not sure how to categorize Red, since it's equal parts fruity, woody and floral: it really does feel harvest-y. It's a cornucopia of mellow notes like dried cherries, roasted nuts, red wine and woodsmoke, with just a hint of citrus and pepper to keep things from getting too heavy.
I've also tried OML's two synthetic blends, Alpha (α) and Beta (β), in conjunction with Red to see what effects they produced. Alpha is a "mild amber woody fragrance, made with seven synthetic materials" and Beta is "a soft musk with the feel of outdoor freshness and white woods." As standalone fragrances, they are very different. Unfortunately, Alpha turned out to be a "scrubber" for me; it's a transparent woody amber, but it wasn't "mild" on me — instead, it felt as sharp as a glass knife to my nose. I like Beta much more; it's an unobtrusive, gender-neutral, cool white musk.
I tried layering Red with both synthetic blends. With Alpha, Red's fruit notes came through more distinctly, but I was so agitated again by Alpha's piercing synthetic woods that I didn't get far with this combination. A layering of Red with Beta was much more successful for me. Worn alone, Red lasts about two hours on my arm. Paired with Beta (the order of layering doesn't seem to matter), Red feels a little more diffusive, and its rose-y and sweet aspects are more apparent. Best of all, it's still noticeable on my skin seven hours after I applied it.
McCartney tells us, "There are two things which our customers ask for over and over: 100% natural fragrances, and scents with no allergens. Often they imagine they will automatically find both in the same bottle. That's rarely going to happen." By providing both — separately, with clear explanations — she's helping to demystify this issue. And after my focused sampling of Red with Alpha and Beta, I'm looking forward to trying Beta with Yellow, Orange, and other shades of the OML spectrum. I may also wear Red alone when I want just a hint of scent or I know my mood or my activities may require another fragrance later in the day. Choice! Very modern, indeed.
Our Modern Lives Red (Harvest/Gratitude) is available as 10 (£30) and 50 (£95) ml Eau de Parfum and 100 ml (£48) Eau Fraîche. Alpha (α) is available as 50 (£60) and 100 (£90) ml Eau de Parfum, and Beta (β) is available as 50 (£40) and 100 (£60) ml Eau de Parfum via the Modern Lives website.
Possibly of interest
Filed Under: perfume talk
Tagged With: 4160tuesdays, natural perfume, naturals vs synthetics, our modern lives
Alpha Blue Reach Perfume 3.4 fl oz for Women
$6.95Buy It Now5d 13h, Click to see shipping cost, 30-Day Returns, eBay Money Back Guarantee
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2,188 views, 6.7 views per day, 329 days on eBay. Super high amount of views. 12 sold, 33 available.
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Alpha Blue Perfume for Women 3.3 oz Eau De Parfum Spray
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