I'm thinking if there are above a certain number of uses by multiple users (like how many there must be for 'fabric') it doesn't happen, and if only a few users have it, again it doesn't happen.
I'm thinking it also uses the larger categories to separate BS (hah!) groups. I'm guessing, for example, if you had a 'bulldog' necklace, that would be in the huge group, 'Jewelry' and might get BSed, at the same time someone else might have a 'bulldog' cloth sold in the huge group, 'Fabric' which would not be competing against the jewelry group, and might also get BSed.
As far as time goes, I could see it being overall reevaluated once a month to remove BS that no longer qualified, but as the article said, it's also reevaluated more frequently as they found listings having the BS, losing the BS, and then regaining it within a day or a few days.
List Of BEST SELLER BADGE ETSY. Top Products List Today
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Etsy Star Seller - Implications & Concerns Of This New System
(This article will be updated in the future when new information comes in)
On July 28, 2021, Etsy introduced Star Seller, which is a way to rewards shops that meet Etsy’s requirements of being an excellent seller. Sellers who meet the criteria will earn a badge starting in September.
The 3 major areas are responding to messages quickly (within 24 hours), having good reviews (95% 5-star reviews) and shipping (95% orders shipped on time with tracking or a shipping label).
With a change like this, there are some implications for Etsy sellers moving forward, and some sellers have voiced their concerns about the system.
Let’s dive right in:
Will This Impact Your Search Ranking?
Although Etsy says that Star Seller won't impact your search ranking at this time, it's very likely that it will affect your search ranking indirectly.
One of the search ranking factors on Etsy is the ‘listing quality score’. It looks at your listing’s conversion rate: how shoppers view, click and purchase your product.
Shop with a shiny Star Seller badge can boost the confidence of shoppers. The shop will appear more trustworthy and the product more appealing than the competitors, making the shopper more likely to follow through with the purchase. This will improve the 'listing quality score' of that shop's product, and therefore push it up the search ranking.
In the future, it's also possible that Etsy will display this badge in search results just like the 'free shipping' badge and 'best seller' badge. Listings with a badge that says 'Star Seller' is going to catch the attention of shoppers more. One of the selling points from Etsy is that being a Star Seller will help you 'stand out from the crowd'. As the shop stand out more, it’s likely that they will be clicked on more, which increases their ‘listing quality score’.
So although being a Star Seller or not doesn’t directly impact your search ranking, it will certainly have implications on it indirectly.
Concerns Voiced By Etsy Sellers
Tracked Shipping Is Too Expensive For International Sellers
“I ship using etsy labels via Canada post for US customers, but some of my items are small and I just ship them with no tracking because the difference is $12 on a $35 item”, said blu_stingray on this reddit thread
This is especially true for international sellers shipping small and relatively low-priced items, like birthday cards. If they offer tracking to their shipping, it will spike up their prices and make them not competitive in their niche.
Some Products Don't Require Tracking
Digital item sellers often list customised items as physical items so they can ship/deliver them to customers in a later date. As you can imagine, these digital products don’t require a tracking code as they are sent digitally. My shop, alongside many other digital product seller, face the problem of having 0% “On-time shipping & tracking”
95% 5-star Review Is Too High
Some customers may be satisfied with your product and leave you a 4-star review, or an unlucky shop may get an unreasonable customer who leaves a 1-star review. According to the system now, you need a whopping 19 extra 5-star reviews just to offset that one review, which could be unachievable to smaller shop.
One Customer Sending Multiple Messages
Some customers send multiple separate messages enquiring about different products. Most sellers logically choose to answer all the questions in just one of the messages to keep all the information together. However, in this new system, the other message will count as ‘not replied’.
The 24-Hour Response Time Should Only Be Applied To Weekdays
As many shop owners choose to take a break in the weekend, they may not be able to meet this requirement because of that. The solution now is to set up and turn on auto-reply on the weekend if you can’t message your customer back within a day.
Etsy Super Seller Badge tests to proportion of buyers
A new Etsy Super Seller badge is being tested on the listing pages of sellers that are eligible. Sellers are eligible for the ‘Super Seller’ badge if they:
- Have more than 25 sales
- Ship on time for the majority of orders (including sellers who sell digital downloads)
- And have 5 or more reviews, with the majority of reviews being 5 stars
The goal is to give Etsy shoppers more confidence in making a purchasing decision by showing them when a seller is running a successful shop, per the Super Seller criteria. Currently the badge will only be seen by a percentage of buyers, so don’t worry if you can’t see it on your listings – if you qualify then buyers included in the test will see it.
Does the Etsy Super Seller badge remind you of the eBay PowerSeller badge?
This is interesting as it’s very reminiscent of the eBay PowerSeller Badge. That was a badge which indicated a certain level of business on eBay, albeit eBay had different levels of PowerSeller dependant on the seller’s turnover. eBay then retired the PowerSeller badge in favour of the Top Rated Seller and then Top Rated Plus badges which were dependant on performance. More recently eBay also retired the Top Rated Seller Badge and now the eBay proposition is the Premium Service badge which is a combination of a seller’s level of business, performance and eBay guarantee.
The Etsy Super Seller badge is a level behind eBay as it simply reflects a relatively low level of sales and a level of performance which shouldn’t be overly difficult to achieve. It’s not a badge which will reflect the very best sellers on Etsy and neither does it come with any Etsy backed guarantee over and above the normal protections a buyer would get from any Etsy seller, with or without the Etsy Super Seller badge.
Etsy also appear to be testing various position for the Etsy Super Seller badge. We’ve spotted it positioned alongside the seller’s shop name and beneath the ‘Add to cart’ button.
The issue that is most likely to arise from the Etsy Super Seller badge with it’s current criteria is that just about every seller on Etsy could easily qualify. This would leave just a few sellers with late shipping or sub-standard ratings and brand new Etsy sellers without the badge. If almost every seller is displaying the Etsy Super Seller badge will it have any value or will buyers become blind to the accolade?
Bestseller badge etsy
Etsy bestseller badges are great for getting you noticed over a sea of competition – especially when star-ratings aren’t enough!
Getting a badge, however, can be a tricky affair, and many Etsy sellers aren’t actually sure how the process truly works.
Furthermore, when you search in the Etsy Help Center for Bestseller badges, the search results come up empty.
What are these bestseller badges, and how do you earn one?
Etsy Bestseller badges are a slight alteration to your listing that basically states you have sold many of that item in a small time frame over all others in that category. As soon as someone sells more than you, that badge can disappear.
The amount you sell isn’t really factored in, so much as your speed over other sellers. You aren’t notified if your item is a “Bestseller,” but you will see a small icon or “badge” next to the listing.
Keep in mind that the badge will disappear if you are running out of stock, or if someone beats you at the “Bestseller” requirement.
How Do You Get the Bestseller Badge?
Getting the “Bestseller Badge” is a great moment for your shop.
For a limited time, customers will consider your items to be “hot ticket” or “trending” on Etsy right now. This means they are more likely to buy that item because they have a new trust and appreciation for your shop and your products.
Basically, at the beginning of each month, if your product sells the most items in the quickest time frame in its “niche category,” you earn a “Bestseller Badge.”
A niche category is something that is less general than “bookmarks” or “jewelry,” and instead could be “lavender oil” or “chocolate baking molds.”
This means that you are standing out from the crowd in that niche category this month, and that makes you a bestseller!
What Does the Bestseller Badge on Etsy Really Mean?
The idea behind the “Bestseller Badge” is still really murky in the Etsy community.
As I stated before in this article, there isn’t much information on these icons in the Etsy Help Center. In fact, the term “Bestseller Badge” was given to these little icons under listings unofficially by Etsy sellers in the community.
Instead, Etsy sellers have carefully been dissecting when and how they’ve been getting their bestseller icons during a specific time frame, which seems to be every month or 28-day period.
For example, you might have sold over 1,000 items in that category overall, but you only get the badge if you sold fifty in one day on the first day of the month.
If someone overtakes your spot, say, by selling 55 of the same sort of item in your category that month, the Etsy algorithm seems to quickly switch the “Bestseller Badge” over to that seller’s merchandise.
This means that even if your item has sold better overall, small booms for Etsy sellers get them noticed more quickly with the Etsy algorithm.
How Long Do You Keep the Bestseller Badge?
Keeping your Bestseller Badge is harder than earning it.
As we’ve mentioned above, the Etsy Algorithm will quickly take your Bestseller icon and move it to the next successful shop that has quickly out-sold you in your category.
That doesn’t mean you can’t earn it back!
In fact, if your sales still continue to skyrocket that month, while other shops grow stagnant or static, then your icon will quickly return.
However, there is still some debate as to how long it takes for the Etsy algorithm to move or add the Bestseller icon to someone’s shop. Some think it is an instantaneous effect, while others will claim that it can take 24 hours to 3 days for the icon to return.
The problem is that it is very difficult to find information on the Bestseller icon and how it works on Etsy.com, so there really isn’t a definitive answer or time period to mention in at the time of this article.
However, many sellers do believe that the change can be instantaneous as soon as more sales are finalized and process through their shops!
How Does the Bestseller Badge Affect my Sales?
When a customer sees that your item is a “bestseller,” they tend to trust your shop and items more.
Consider yourself for a moment, and let’s create an example.
If, say, you were shopping online through Etsy and started to search for essential oils, you may worry that the lavender oil you’re looking at could harm your skin or perhaps be too strong or too weak of a smell.
You may also worry that you are getting swindled out of “organic” or handcrafted essential oils, and instead are being sold a reproduction or imitation.
If that is the case, you would probably look for shops that only have five-star ratings and great customer reviews. Once you’ve narrowed it down to about ten shops with those five-star ratings and great reviews, you see that one of them is listed as a “Bestseller.”
Now, there are a lot of reasons why a customer would choose one of those ten items out of all others, but having the term “Bestseller” on your specific product is a great hook to get more customers into your shop – and hopefully to buy!
While it is not guaranteed, nor proven or mentioned by Etsy.com itself that you will increase your sales because of a Bestseller icon, many Etsy sellers have reported that their sales increase when they get the “Bestseller Badge.”
Furthermore, because the badge seems to work, there are plenty of Etsy forum threads of sellers asking and wondering how they, too, can get this badge on their shop.
The trouble is that the badges do tend to have a competitive effect on shops that operate within the same small, specific niche, and often will cause frustration for shop owners who lose their badge right away.
That’s why you should always rely on star-ratings and good customer reviews, and make sure to sell a great product that has bestseller potential, even if you don’t earn the icon for it!
How to Create a Bestseller on Etsy
Creating a bestseller on Etsy is all about knowing your niche and knowing your audience.
To get many sales in such a short period of time is a really great experience, but it takes a lot of work and focus in order to make sure your products are getting out there and are impressing your customers!
Your bestseller item should:
- Have a Great Overall Standing (i.e., Five-star ratings & detailed, positive customer reviews)
- Be of Good Quality and Carefully Managed by You
- Include a Sparkling Photo or Cover Image to Draw in Customers
- Feature a Personal Touch of Yours that No One Else Has (this helps customers identify with you and feel more comfortable buying from you)
Once you’ve created these specific situations for each of your products, you will not only see sales increase, but you may also find a “Bestseller Badge” on your products!
Making Your Products “Bestsellers” in Theory
I want to emphasize that you shouldn’t only use those circumstances listed above to try and catch a “Bestseller Badge” for your products.
Those icons are few-and-far-between and tend to disappear and reappear very quickly.
Instead, using those techniques to create a “bestseller-worthy” product, in theory, will help your shop have a great reputation and will ultimately be the thing that keeps customers coming back.
If only one item in your shop is fully thought out long and hard, has all those things listed above and earns a shot at getting a Bestseller icon, well, then the rest of your shop is going to disappoint customers when they click around your store.
So while it is great to try and shoot for the stars and earn the coveted “Bestseller Badge,” making sure that all your products are winners is going to be what keeps your shop at the top of everyone’s list in the long run, and will keep customers coming back for more!
Can I Tag my Own Products as “Bestsellers”?
Tagging your own product as a “Bestseller” isn’t against the rules, nor does it say you can’t write “Bestseller” in your product descriptions.
So, technically, yeah, you could absolutely slap the terms “bestseller” or “bestselling” all over your products if you like.
The problem, however, with this is that customers are less likely going to trust someone writing that their bookmarks are bestsellers than they are going to trust the Etsy algorithm and the “Bestseller Badges.”
You could absolutely claim that your product is a bestseller, but customers are still going to base their decisions off of the ratings and reviews that you have, the number of sales your product has, and how many favorites or “likes” that your shop and your items are getting on Etsy.
Furthermore, if you wrote “bestseller” on all of your products in your entire shop, customers will consider that to be shady or dishonest behavior and move along.
However, if you write that one of your bookmark products are “the bestselling” of all your other shop items, that isn’t dishonest or a lie. Instead, you are merely letting the customer know that this product is the most popular in your specific shop.
Just be careful how you phrase things, and make sure to be as honest as possible with any and all product descriptions!
We would love to hear your thoughts! (PS: We read ALL feedback)
Etsy announced it is running a new series of tests to highlight popular items. Sara Kassatly posted the announcement, writing that “giving shoppers more information about what’s trending on Etsy will help them discover and buy products they’ll love.”
Over the next few weeks, we’ll be testing new ways of highlighting your products to shoppers and letting them know how popular an item is on Etsy. We believe that giving shoppers more information about what’s trending on Etsy will help them discover and buy products they’ll love. Read on for more information about these tests.
Telling buyers when an item is almost out of stock
Beginning this week, we’ll test a new way to let shoppers know that an item is close to selling out. We believe that notifying shoppers that an item is almost out of stock will allow them to complete their purchase before an item sells out.
For listings with an item quantity of three or less, shoppers will see the information “3 left in stock,” “2 left in stock,” or “1 left in stock” as the items sell. The text will not display on one-of-a-kind or made-to-order listings. During this experiment, we’ll be showing this information to a percentage of all shoppers.
Highlighting best-selling items in search
During this experiment, we’ll be showing buyers best-selling listings that match the terms they search for. A percentage of shoppers who search for popular phrases will see highlighted best-selling items on their search results page. We believe that knowing those items are popular with shoppers will help new buyers feel more confident making a purchase on Etsy.
In addition to showcasing best-selling items in search, we’ll be testing a best-selling item badge. The badge will appear on items that are top sellers in their category and will be displayed on listings in search and on category pages. Badges will appear based on sales of that listing, so a shop may only have one listing with a badge even though they have many listings for that item.
We’ll update you with the results of these experiments and let you know if we decide to make any permanent changes.
SOURCE: Etsy Announcement
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to [email protected] See disclosure at EcommerceBytes.com/disclosure/.