Solar energy jobs in Phoenix, AZ
Development Engineer, Solar and Energy Storage
The Development Engineer will be someone with mid-to-senior level experience in renewable and/or traditional energy projects, particularly in the solar and energy storage space. They will be providing the following responsibilities: ~Work with the lead development
Appointment Setter - Solar Energy Advisor
opportunity for growth, advancement, and high earning potential. Advosy Energy is a company with integrity that puts people first, builds long Represent Advosy Energy professionally by increasing solar awareness and becoming an expert on solar energy Reach out to
Solar Energy Service Technician
$22 - $29 per hour
Erus Energy is looking for a Service Technician to manage customer service requests for solar energy systems. We are looking to fill this position with someone who is motivated, dependable, and has a can-do/will-do attitude. Responsibilities: Service electrical
Job Title: Energy Consultant Job Type: Full time Salary : % Commission Location: AZ About Elevation: YouTube Who We Are : Elevation is one of the fastest and top growing solar companies in the U.S. right now! We provide solar and home energy
Job Title: Solar Technician/Field Technician Location: Metro Phoenix Area About Elevation: YouTube: Who We Are We believe our customers. Elevation provides a full portfolio of advanced energy solutions to customers dubbed the “Elevated Home.” A thought
our customers. Elevation provides a full portfolio of advanced energy solutions to customers dubbed the “Elevated Home.” A thought leader job status data to operations and ensure the completion of the solar installation. It is the responsibility of every Installer to
Solar Sales Consultant
Suntuity works to bring cleaner, more affordable energy solutions to homeowners and business owners worldwide. We offer an incredible with in-home closing experience with preferred knowledge in the solar industry. As part of the Suntuity Team you will be: Meeting
Solar Sales Consultant
GREAT PAY + GREAT CAREER + GREAT SUPPORT The solar industry is booming and we need great people to help us grow! We are seeking a driven Virtual Energy Consultant to help us grow in new and current markets. This position will require 30% out-of-state travel
Apricot Solar is looking for a sales representative to join our team in our Napa office. This person will actively seek out and engage prospective customers to sell our product and/or services. The ideal candidate is results-driven, hungry for customer acquisition
Bilingual Solar Sales Representative
opportunity for growth, advancement, and high earning potential. Advosy Energy is a company with integrity that puts people first, builds long skills, both verbal and written Comfortable giving solar presentations in person Takes action and owns responsibility
Renewable Project Manager - Energy (Phoenix)
Manager to assist us to continue to develop and expand our depth of bench in providing Owner’s Engineering services to renewable energy (solar energy and energy storage) clients in our Phoenix, AZ regional office!The Project Manager will be responsible for business
Customer Support Specialist - Energy Advisory Tempe, AZDo you love working with people? Do you have a passion for helping people, for saving the environment and for learning about energy efficiency? If yes, we want to hear from you! We are hiring self-motivated, engaging
Solar Sales Specialist
EARN $, $, ANNUALLY+The solar industry is booming and so are we! Sunpro Solar currently seeking Solar Sales Specialistswith needs while adding value to their home.As a premier renewable energy company, Sunpro Solar is changing the way consumers energize
Staff Civil Engineer - Energy (Phoenix)
exciting opportunity for a Staff Civil Engineer to be a civil engineer in responsible charge of their work in our growing Solar Power market in the Energy (ENR) Global Practice.The Staff Civil Engineer is responsible for leading, coordinating, and developing the civil
Staff Electrical Engineer - Solar (Phoenix)
a well-rounded and driven Staff Electrical Engineer to join our Energy (ENR) Global Practice in our Phoenix, AZ regional office! This unique skills.Burns & McDonnell plays a diverse role in the solar and energy storage industries. Projects consist of, but are not
Solar Sales Consultant (Door to Door)
Solar Sales Consultant (Door to Door)LGCY Power is seeking highly-motivated candidates to join our growing team. We are seeking professionally by increasing solar awareness and becoming an expert on solar energy~Ensure a positive and high-quality customer experience through
Office Operations Manager - Construction/Solar
to day operations of our rapidly growing organization. Based in the Phoenix, AZ area. Passionate about Sustainable/Renewable Energy Hyper Organized and experience working in a fast paced start-up environment Experienced supporting business operations Creative
Solar Sales Team Leader #4Q
extraordinary opportunity for both unexperienced & experienced solar pros to level up their career and compensation. We are seeking explosive growth and there is an ENORMOUS amount of energy behind the Apricot Solar brand. Why does that matter? Simply
Solar Sales Representative
***$4, SIGN ON BONUS***Solar Sales RepresentativeDoes becoming an expert in sustainable and eco-friendly home solutions sound We’re a leader in the remodeling industry dedicated to providing energy-efficient and environmentally-conscious remodeling products. We
They are looking to add an experienced Project Manager to their Solar team that can build a variety of solar projects ranging from $ and able to travel as needed for projects ~ Must have solar/energy experience Compensation Salary is absolutely dependent
Direct Sales Representative
WHO IS BETTER EARTH:
Better Earth is the fastest growing brand in the solar industry with a hyper-focus on transitioning the world to renewable energy. We are obsessed with providing the absolute best customer experience, and only allow top-tier individuals into our company. At Better Earth, you will be surrounded by a family of highly ambitious and motivated self-starters who are acutely focused on building a lucrative career for themselves in solar. We are an incubator for your success and can help you achieve whatever your personal and income goals may be.
SOLAR SALES ASSOCIATE POSITION:
As a Better Earth Direct Sales Rep, you are on the frontlines of lead generation and client acquisition helping homeowners get rid of their expensive dirty power bill, and transitioning them to clean solar energy courtesy of Better Earth.
Your primary day-to-day activities include direct homeowner lead generation through cold calling, remote appointment setting, knocking on doors, setting in-home appointments, and closing high-ticket ($20k-$k) contracts.
- Use call, email, text, and other various communication forms to identify the validity and potential of leads
- Door-to-door lead generation and appointment setting
- Represent Better Earth in an esteemed manner
- Learn and use CRM and other tools of the job
- Become a proficient solar professional with an understanding of all aspects of the product
- Closing deals (Once you are ready. This can take anywhere from 2 weeks to 2 months)
- Uncapped commission-based sales (Average sale commission between $3,$10,)
- Our standard is 4 sales/month.
- Volume bonuses are available.
- Six-figure annual income expected but in no way guaranteed
WHO YOU ARE:
- You are a motivated and ambitious person looking for a challenging and equally rewarding career.
- You are ready to absorb information, learn, and execute.
- You have excellent communication skills.
- You are a quick learner.
- You love talking to people.
- You are not afraid to fail and have thick skin. (i.e. Hearing “no” 50 times before hearing 1 yes excites and motivates you to get better and achieve more.)
- You are a self starter.
- You're not looking for just a 9-to-5 job. You're looking for a merit-based platform where your opportunity for success, personal growth, and income is up to you.
- Problem Solving - Identify and resolve problems in a timely manner; gather and analyze information skillfully; develop alternative solutions; work well in group problem-solving situations.
- Adaptability - Adapt to changes in the work environment; manage competing demands; changes approach or method to best fit the situation; able to deal with frequent change, delays, or unexpected events.
- Attendance/Punctuality - Is consistently at work and on time; ensure work responsibilities are covered when absent; arrive at meetings and appointments on time.
- Inspire the trust of others; work with integrity and ethically; uphold organizational values.
- Displays willingness to make decisions; exhibits sound and accurate judgment; support and explain reasoning for decisions.
- Demonstrates persistence and overcomes obstacles; measures self against standard of excellence.
- Prioritize and plan work activities; use time efficiently; sets goals and objectives; organize or schedule other people and their tasks.
- High school diploma
- Eligible to work in United States
WHAT WE EXPECT IF YOU ARE ACCEPTED (THE 90 DAY BLITZ):
We expect total commitment and a high work ethic in order for you to be successful with us. When you start, we have a 90 Day Blitz Accelerator Training Program that fuels your business. Everyone on the team at the executive level started in the DSR role, and we know that individuals that give it their all at the beginning have a 26X higher success rate which is why we put all our effort into your success at the start. When you start, we expect you to drop all other commitments for 90 days, fully buy-in, put % effort in every single day, and challenge yourself. If you feel you are ready to grow quickly, run fast, learn from our leadership, and give us your all; we are the right fit for each other. If you're looking for something easy that you just clock punch in-and-out; Better Earth unfortunately is not for you.
Patrick Butler, Co-Founder COO of Better Earth
In this episode, we speak with Patrick Butler about his Podcast, Start-ups, and the Solar Industry.
Intro:  Welcome to the LA business podcast, a form for business owners and senior executives to share the experiences about the elements that drive their success. Your host is Robert Brill, CEO of Brillmedia.co, an Inc company delivering the power of hyper-local advertising. Robert writes for Forbes, Inc and Ad trade publications.
Our goal is to bring you the stories about successes and failures of people who are making big things happen in marketing, entrepreneurship, and management.
Robert Brill:  Hey, everyone. Welcome to another episode of the LA business podcast. Today our guest is Patrick Butler, Co-founder and Chief Operating Officer of Better Earth.
Thanks for being with us, Patrick. Appreciate it. So, tell us about, um. Better Earth and, what you do over there. And also, you have a podcast. I want to know more about the podcast. I was recently a guest on that, so thank you.
Tell us a little about yourself.
Patrick Bulter:  To give you a little bit of background, I’ve been in the solar industry for about five years.
Better Earth being, you know, the latest venture that Im a part of, before that, uh. You know, if I rewind a little bit farther, I was in college and, you know, sort of frustrated with the speed, that, you know, the first few years of college courses go. and I found that I was learning a lot more on my own time listening to podcasts, watching YouTube videos and, reading books.
And I was enjoying that content a lot more than. What I was getting from the college courses. So, I actually dropped out of school and dove right into sales and just, you know, sort of work my butt off as much as possible to, you know, develop that skillset. Because from what I had heard, if you, you could get good at sales, it was something that would stick with you for life.
And it would be something that, you know, is just. You always have a place in the marketplace. And so, if I was going to take the decision to not have a college degree, I figured I need some marketable skills. I worked all sorts of retail jobs and T and then, you know, grew, fascinated with entrepreneurship and business.
you know, read some biographies of people like Steve jobs, stuff like that. And, knew that for me to get into business, I would have to go join a business. And I figured what better place to go than a startup. I moved. Around the country a couple of times to check out different companies. And that led me to a startup company back in Massachusetts where I was from where I was, born and raised.
and that company was a solar company, and thats how I got into doing solar door to door sales, or the most raw kind of sales that you can do. Yeah. Have you ever done any door to door?
Robert Brill:  No. I have not.
Patrick Bulter:  Its, its a thrill. Well take you out to the field sometime because, you know, from there, you know, its, its one of those things, once you get out there and youre talking to people, its a very unnatural, sort of counterintuitive way to market of products.
You know, going straight someones door. But its a really comfortable talking to just about anybody. And, I really enjoy that aspect of it. I was a part of that startup company for a few months before me and a few of my, partners. We jumped over to solar city, which was acquired by Tesla about two years ago, a year and a half ago.
and, you know, love sort of what they were doing there. We were running the largest sales team in their organization at the time, which was really something itd be a part of, and it sort of inspired us to move across the country, drive our cars out to California and start our own company at that time.
Uh. Which we stuck with for about three years. That company was called Sun Grade Solar. And just this past summer, we, you know, decided to go out on our own once again and found a better earth, really with the intention to do more than just solar and, you know, basically approach this industry in a way that other, we were not seeing other companies do.
Robert Brill:  And so it looks like youre eight months into Better Earth, is that right?
Patrick Bulter:  Yeah, just about, so we started in July, so seven, eight months.
Robert Brill:  Whats the core differentiator that you guys are offering? I know nothing about the solar business. Like I understand that the margins I think are pretty thin, but I might be wrong with that, but I think thats what I heard. Like, tell us about the solar business.
Patrick Bulter:  So for a lot of people out there, you know, to give you an idea of paint, a picture of solar is, or especially what we do with residential solar, you might see a lot of people installing it up on their rooftops.
And the reason for it is because right now you know, consumers only have one option for electricity. And thats the utility grid. Its a one way street, and the utility prices are going higher and higher every single year. and its related to a lot of reasons. You know, the grid is old and outdated and sort of falling apart.
you know, a lot of it was built 50 to a hundred years ago. and so when solar allows people to do is utilize their roof space to become their own power generator. well I learned about that back in high school. I thought it was the coolest thing. And so when I heard about the opportunity to get into solar, just was like, Oh yeah, thats something I get behind.
And I had done some door to door as well. I worked for a company that represented Verizon Fios doing door to door and the margins on that was quite low. You know, youd do like a triple play package or whatever, and youd get maybe $ in commission, which was, you know, at the time, outstanding. whereas the solar, it was actually pretty cool because at the same time, I was also pursuing getting my real estate license and looking at that industry.
And, solar commissions would vary between, you know, at that time, around $1, You know, $3, per project if youre the ones selling the deal. So that really entice me because door to door is extremely challenging. And if youre doing Verizon, its hard to get passionate about cable. you know, you can only muster up so much energy for that.
so solar, at least, you know, its like, Hey, Im doing something really great for the client here, theyre going to save money. Theyre going to have a new option for their electricity. and its also got all those environmental benefits, which we all, you know, we all love going green and being more efficient.
but yeah, so when it comes to the solar business today, more and more people are seeking out these products. as you know, again, the, you know, youve probably saw the wildfires in. California, the past couple of years. So for the listeners out there, they might not be aware, but one of the largest fires that campfire up in Northern California was proven to be caused by the gas and electric, which was the largest utility company in Northern California.
And the amount that they destroyed. Thousands of structures, and actually it ended up in the deaths of dozens of people. so there are liabilities through the roof and what the state government allows, for, PG need to do cause PG and they are not going out of business, is to roll those costs onto the consumers.
Robert Brill:  Outrageous.
Patrick Bulter:  But anyways, a lot of people are looking for an alternative, and thats why solar is serving unique fields. But theres a lot of people out there that do what we do. So to answer your question, what makes us unique? theres a lot of people that do what we do. Solar is a commodity.
Its a commodity product. And when youre selling a commodity. The way to distinguish yourself is with bender service. So really where we specialize and what weve done so well in the past is deliver five-star service to our clients. They really want to always have a line of communication, and makes sure that, you know, their projects going smoothly or something doesnt go smooth.
It is a construction industry, so never going to be % perfect, but we always deliver top of the line service and. Again, our goal is to sort of be more than just a solar company. We, we noticed if you look out there and you Google some solar companies, youre going to see like Sunruns Sungevity, but everything like sun this on that SunPower.
We want to focus on the sustainability aspect, which we believe a lot of people are sort of sleeping on right now. Its kind of low hanging fruit, which is to remind everybody of sort of the benefit of solar and what youre doing is really more of a move in the sustainable direction rather than just getting panels on your roof.
Its making a very conscious decision as a consumer to do the smart thing.
You know, Im on your website right now and what I really like about your site, theres two things that sent out to me. The first is, you’re using video, which is super cool. And even better than that is, you’re, youre showing real people and with smiles on their faces.
And I think, you know, one of the things Ive learned over the years is that people buy when theres social proof, when they see other people doing something that they might want to be doing and showing smiling faces, like one of the best way of doing doing that.
Robert Brill:  I really liked your site.
Patrick Bulter:  Thank you. Thank you. And yeah, thats what we love to do too, because you know, we could go out there and just install panels and you know, call it a day. But you know, we want our customers and our clients to be thrilled with their experience with us. So much so that they, you know, every, like I mentioned, door to door is a very challenging industry.
You know, the reason why its challenging is because its hard to build relationships with people on the spot. But if you can do that and you can do that successfully, you know, theres no reason why one sale or one installation shouldnt be three or four installations after they tell their friends and family members.
Robert Brill:  What do you, what are the things that youre doing to grow Better Earth?
Patrick Bulter:  Well, theres a, theres a few components that make growth challenging in our industry. you know, one is just customer acquisition and theres all sorts of methods and means to doing that. You know, all sorts of marketing campaigns.
Like when you were on my podcast, we talked about marketing strategies and the hyper-local marketing strategies and stuff. There is a lot around that. And one of the other challenges is just developed, getting the right people into your organization, getting enough people into your organization. So one of the things that we specialize in is being able to recruit a lot of people.
some of my partners in the business, our CEO, his name is Zane Jan, hes got quite the following on Instagram. weve. Basically innovated our recruiting funnel to work through social media, so that were able to get the people that we need and in the volume of people that we need in the, sort of ambitious people that we need to come to our, be attracted to our company and want to sort of see the vision that we see and want to join us.
Robert Brill:  So when you say attracting people, are you talking about attracting employees.
Patrick Bulter:  Yeah attracting employees? certainly, especially, you know, sort of, a lot of it comes back to the nature of our business is creating personal connections with people. And, and you know, being able to do sales is certainly not for everybody.
And if you go out there, and we did this for a long time at my previous company, we, spent thousands of thousands of dollars, tens of thousands of dollars on the job boards and the on the job websites. Indeed, Monster you know, Glassdoor, all those different companies were in like the top tier spending level, and we were not attracting, we werent getting great people to join us.
and that becomes a constraint when you want to grow and keep your volume high. because when in the solar industry, not only are you balancing. You know, your sales volume, but that goes with your installation volume and your ability to keep installation crews hired and give them enough work to keep going.
And, you know, you could get a rainy month where its difficult to go out in the field and make sales. So you can get just around the holidays, you know, people are more focused on other things than home improvements. So one of the biggest challenges is essentially throttling your sales volume to be able to keep up with your operational growth and be able to scale effectively and efficiently.
so the bottleneck becomes how well can you recruit talented individuals to join your company. And, thats something thats sort of one of our, the secret sauce is there.
Robert Brill:  So, are people finding out about Better Earth through word of mouth? Like if Im in, if Im a homeowner, right? Like.
You know, the challenge for me, first of all, Im not in the market for solar panels, but if I were like, what do you, do you speak to generally people? Do you have a customer persona that youre looking at? And for that customer persona, whats the driver?
Is it word of mouth? Is it content marketing? Like, I really, you know, I talked to someone the last episode, he built a voice over IP business on, affiliate marketing, not exclusively, but enough to where it was a key point of the conversation. Ive talked to another ad agency owner, and he built his business purely on referral.
I have a tech company that, who I spoke to they build their business on LinkedIn. Like its interesting to me because Im so focused on the advertising business and there are like prerequisites that need to happen before advertising can be effective. Like you got to know your message.
Youve got to know what people want, that type of thing. Yeah, Im curious. You know, its this and its a very selfish, its a selfish ass because I want to learn from people who are doing things so I can build my business, you know?
Patrick Bulter:  Sure. Hey, absolutely. Were, you know, thats the fun part about podcasts.
I get to share all the secrets. So youre asking what sort of like the value for the, for the homeowner ?
Robert Brill:  Like what are the key, how is your business growing? Im really interested to understand what the value is for the homeowner, but more, more interestingly for me, its like as a business owner, like how do you scale your business?
How does one scale is solar? I actually was talking to someone recently who actually has a solar business. And he said that a lot of what he was doing was based on partnerships.
Patrick Bulter:  Yes.
Robert Brill:  Hes building his business on partnerships.
Patrick Bulter:  Sure. So I can shed light on both of those things. So for one, the value for the homeowner and the, one of the reasons were able to scale is because we have the best product in the world.
Were selling the sun. you know, its abundant, comes up every single day, and if you use solar energy, youre, youre usually able to save somewhere between 30 to 50% off your monthly electric bill as a homeowner just by switching to a power source that you may eventually own and add as an asset to your property.
And then theres also tax credits available for it. Its a, its essentially 26% of the, of the total price of the solar system. You get back on your taxes. So, really great value add for, for any homeowner, were looking at an asset to their property. and then for us, the partnerships is definitely where the industry is at today.
to give you a little bit of background on sort of how the industry went all along, when I mentioned I worked at solar city a few years back, they were the powerhouse. They were the number one. they were doing more installations than any. Combination of all the other companies combined, they were absolutely on fire.
but the industry is fragmented since then. It used to be a situation where everyone is joining, you know, either Sunrun or Vivid or us Solar City. and that shifted dramatically over the past four years. when. You know, sort of around when that Tesla merger happened, when Solar City was acquired by Tesla, and a new market emerged called the EPC market, essentially engineering, procurement, and construction, where all these installation teams were now fulfilling, the contracts from sales teams.
So instead of all operating under one vertically integrated umbrella. it fragmented into their sales units and theres installation units. And then theres software, you know, companies that focus on solar. And, that’s sort of where were at today has been a couple of years into that kind of a dynamic.
And so its, its sort of a unique place where if you can attract the right installation teams, if you can attract the right sales teams and bring a lot of them together under a one logistics process, you can control a lot of volume.
Robert Brill:  And what, how, what, what should consumers look for when theyre making a decision about solar?
Like, like it just seems so daunting. I am the epitome of analysis by paralysis, paralysis by analysis for small things. But I have to know what Im getting into, or if its good or not. And often Ive just resolved. Ive, you know, when I buy like a camera or something, like at this point Ill just buy something that might be good or might not be good.
And then if its not good and return it and it cost me like 50 or a hundred dollars in like overall fees just to try it out and shipping. But this is the type of thing where I wouldnt be able to do that with my home. Right. Like once youre in, youre not changing it.
So like, whats your consumers look for when theyre looking at solar products?
Patrick Bulter:  The same thing. If youre going to look for a camera, you know, like even if youre looking to buy that camera at Best Buy. If I were you, I go on Amazon, I checked the reviews. and thats really the name of the game these days because, you know, advertising is great and, and your public facing image as a company is great, but all that really matters is how well your customers are being treated.
again, its sort of a construction-based industry. So. Its never going to be perfect % of the time. You know? Its one thing to be able to, you know, sell the deal and solid deal, all that stuff. Its really what makes the differentiating factor is what happens to the clients when that goes wrong.
Because for you, your home is, precious. You know, its, its where you live for a lot of people
Robert Brill:  Safety element, certainly like the construction wise, which, which so, so should I as a consumer do, we do, can, should consumers assume ideally that its all, like the construction element is going to be done really well.
Like youve got that covered. So your point is a differentiating factor is how well the company treats its consumers once the job is complete.
Patrick Bulter:  Yes, its the, you know, its basically making sure that the expectations were met. And so if you go online and you look at different solar companies, you can look at their reviews or you see some common trends.
its very rarely the actual installation piece that that was the issue. Its mostly the communication around it. its usually the, the bad reviews that you see out there are from, clients who felt left in the dark or they werent getting communication. like I said, solar is a commodity. Its something a lot of companies are out there selling.
There’re thousands of solar companies in California alone. So when you take that perspective and you realize that this differentiating factor between a good company and a bad company is really the customer service is how well, you know, they take care of their clients throughout the project, throughout the whole process.
How will they communicate with everybody. And essentially just making sure that the expectations set by, you know, your sales agent are accurate and correct.
Robert Brill:  Yeah. Interesting. Setting expectations.
Patrick Bulter:  Yeah.
Robert Brill:  You know, thats, thats one of the things we, um. We, we definitely are thinking about in our business setting expectations because its, really not.
The thing is the thing like, you know, we had a recent campaign where the client somehow did not then get that you cant directly get followers on Instagram. Like theres no way on Instagram, for example, turn on ads that get you a follower. He knew, but it can do things around it, but you cant actually run that campaign and we just didnt. We thought we communicated it, we kind of did a little bit, but it just didnt like it didnt connect. And so its expectation. Thats the problem that needs to be set appropriately. I like that. Its a common element.
Patrick Bulter:  Yeah, totally. I mean, thats for any product, any service, and in this day and age you have to over communicate. Theres so many things flying at us from every direction. Theres a constant battle for every one of our attention, you know, between Instagram, social media, TV, radio, billboards, advertisements, everywhere. People want to sell you a product. They want to get you information. They want to entertain you.
Theres, too much content out there for what are, you know, primate brains were designed to be able to process. So, with that, you know, if your, whatever product youre selling, whatever service youre offering, you have to go above and beyond and communicate probably literally 10 X more than you think you need to, to make sure that everybody fully understands everything.
So then theyre never caught by surprise. Cause its that surprise moment that people feel shaken and they lose trust.
Robert Brill:  Yeah. Well, and, and even, you know, I almost feel like it doesnt, if its not in writing, it doesnt, it never got communicated. Cause it, didnt somehow get recorded.
Right. Because Ive been on calls where Ive communicated things, but it didnt, it didnt land.
Patrick Bulter:  Yep.
Robert Brill:  Or Ive been the recipient of information and I didnt hear what the person was saying. I heard something different and putting it in writing at least opened up an opportunity for dialogue. In case theres questions or misconceptions about the being stated.
Its almost to the point where I just, I cant even trust it if its not in writing or somehow documented, which is a very strange thing. Its a very interesting communications time, I think consumers are, I think consumers in some ways are bewildered by the just volume of messaging that they were all delivered. Its hard to focus.
Patrick Bulter:  It is that its never been harder. Theres never been this much content out there, and its never been engineered so well to specifically push those, you know, dophamine receptor buttons in your brain, you know what I mean? So theres, theres like. Ill say it again. Theres just a constant battle for your attention, and I think a lot of people dont, dont realize how different it is today than its ever been before.
Robert Brill:  So what, what have you learned over the last almost year that youve been starting as youve been the co-founder of this business? Like what are some of the challenges youve seen and what does the next year look like for you?
Patrick Bulter:  So some of the challenges are theres, its like, Oh, you know, I can give you a dozen challenges.
One that I would definitely say one of the biggest learning is all about the right people and working with people that. you can, you know, really like going into business, like, with my business partners, I learned a lot about, you know, they always say like, Oh, you know, going into business, someones really hard.
You know, you gotta be careful. You gotta make sure everythings in writing, all that stuff and it didnt really hit me until we started a Better Earth how challenging it really is to work with a group of people day in, day out through the good times, through the hard times, the stressful times. You have to be with people if youre ever going to go into business with anybody, it has to be with people that you have a track record with. Fortunately, all these people Im with, I have a track record. we worked together for. Many years before. So we sort of understood each others dynamics, and you know what its like to, you know, get along with each other and communicate with each other.
thats been, you know, a massive learning curve, because, I think you just really dont know until you dive in there with, you know, really try to start a business up with people to find out, you know, really how challenging it is. and then when it comes to employees, making sure that you have the right employees that are actually on your team and actually representing, you know, their with the values of your company.
You know, if youre not making your values, crystal clear to people, then they start to slip. And, youd be surprised how quickly one person who sort of has a toxic energy can turn off, you know, it spreads like cancer through your team. That can be one of those hard things because if you identify someone as sort of having that toxic energy, you have to be able to either fix that or get them out of the organization and in, sometimes they dont really give you a great reason to.
You know, you dont really have a good reason to fire them or anything like that besides youve just identified this energy problem. and that can be a challenge cause a lot of people are like, Oh no, hell turn around and hell be good, you know, and shes figuring it out, whatever. But you know, once you sort of understand that its, you know, your diagnosis will be terminal.
If you dont remove that cancer, you know, its like you gotta take massive action, even if it seems inappropriate at the time.
Robert Brill:  Do you, do you focus a lot on process? I mean, youre an operations person. Youre the head of operations, right?
Patrick Bulter:  Absolutely. Yeah. So, so when it comes to process and, and you know, our procedures, everything needs to be documented and standardized in a way that people understand.
this really comes in this, you know, sort of all comes down to training. So its the way that you essentially have to treat every person in your organization. Like theyre your customers. Because in a way, they are same way that, you know, as a salesperson, we would pitch a product and wed want to present it in a particular way to be, you know, upfront, transparent, you know, honest about the way its going to go and everything like that.
You need to do that with your employees as well, or the people part of your team, your partners and everything. because. You know, if youre, if people, if everyone has a different experience of what they think being a part of your company is, then it turns into a mess. So, we focus on standard operating procedures and documenting everything, and having, you know, common resources where everyone can find the answers.
that way, you know, you basically give everyone the resources. In the end, you build the backbone of the company off those standard operating procedures. And people know, you know, if this happens, this is what you have to do if you dont have that sort of chaos.
Robert Brill:  Huh. Yeah. I mean, we, we definitely spent the last year focusing on process and in our organization so much better for it.
We have a great Chief Operating Officer in Tony Price and theyre going back to your earlier one. I think its, I like your point about knowing the people that youre going to business with and the people that I find I feel the most comfortable with are ones that Ive gone into business with in the past and like Tony is, this is now the third time that Ive hired him.
We ran the same circles when we went to school, and hes just such an exceptional professional and such a great counter. Youve got to find, I think its not only people who you know, but its also knowing that the people youre bringing on have the complimentary skills, skills to counter one’s flaws. We all have flaws.
Patrick Bulter:  % I couldnt agree more.
And thats, yeah, thats really, if you think about any sort of dynamic, you need the balance, you know? So, if youre, if you dont have complimentary skill sets, if you have very similar skill sets, even though, even if it might seem like a great, you know. Great working together. You might be a, you know, sort of off balance, off tilt when it comes to the things that maybe youre lacking in.
You need people around you out for sure.
Robert Brill:  So tell me about the ambassador’s program. Im on your site. Im seeing about ambassadors. How does, like what, what does that?
Patrick Bulter:  Well, yes. So, this is one of those things that we want to, you know, really empower. Cause what we found out there is theres a lot of people that want to be a part of Better Earth and they want to, they want to help other people think more sustainably. They want to get, you know, our message out there. so, our ambassador program is essentially designed for anybody doing whatever else theyre doing. Whether youre real estate agent and you do, you know, taxes or insurance or, you know, you own your own business.
whatever it is basically giving you the opportunity to present our mission to your clients and to basically get a kickback on any installation volume that comes through us fromyou spreading the word about what can we do. So, you know, its really just empowering everybody out there to be able to share our vision and, and get it right.
If they know someone who they think would benefit from going solar, we want to help them, help us.
Robert Brill:  How important it is to Tik Toc for you or your marketing and if its not, what is? What are some of the marketing channels that youre putting effort into?
And I ask because going back to what, you know, the flip side of it is, can consumers get a lot of messaging. And businesses have so many ways of communicating with consumers. What are like the two or three that you really focusing in on?
Patrick Bulter:  Actually we believe in using every single platform, you know, and, and its something that a lot of companies have, especially solar companies are not taking advantage of.
Uh. But you know, were not your typical solar company. we believe in every single platform. If theres people using it, you gotta be on it, and you have to post on it all the time. and it may seem counterintuitive, you know, like, I, I know what immediate criticism some people would think. Its like, Oh, well, you know, theres no homeowners on Tik Tok.
You know, your clients are not on Tik Tok, but whats different about us and our vision is that we dont see this as like a two, three-year business. We have no, intention to like, you know, build this thing and get out or anything. Were trying to build a generational company, one thats going to, you know, years, really make this thing last and build into an amazing.
amazing thing. and so we know that the people that are on Yik Tok today, you know, the, the 12 year old on tech talk today in 30 years is going to be 42, and theyre going to be a homeowner and theyre going to be, you know, as one of my partners, I say, this generation, theyre going to pull the receipts on what companies were doing back in to see, you know, were they, you know, living up to their ethics and at Better Earth we really want to walk the walk as much as possible. And so. Were selling sustainability, we are sustainability, and we want to represent that in every single way possible. Like from our business cards being sustainable to our, the polos that we give our team, being made of recycled materials, really everything, you know, walking the walk, doing, everything the way that we preach.
and did we know that. You know, cause older. If we can build an awareness in their mind about better earth when the time is right for them to be homeowners, theyll know who to go to and theyll know who to trust.
Robert Brill:  Thats a massively lofty goal for a generational company I get the essence of that.
But you definitely have like. You know, employees, youve got to pay in sales, youve got to earn, how do you, not how do you prioritize? But how do you do both? Like that stresses me out to think about a generational company. Im trying to get the next one. Six months of my life here.
Patrick Bulter:  Im with you. I mean, its a, even though its focusing on the day to day, but its, its really thinking about like, what are we building and what are we even doing here? You know? and the more that Ive learned about, you know, successful entrepreneurs and, you know, people who have built massive companies like that, you know, it doesnt seem like money is ever really the thing that satisfies people.
You know? And you hear that time and time again, like, Oh, money doesnt buy happiness and all that. And. You know, money is great. Uh. But at the end of the day, were all confident. We, we sort of know from the experience weve observed is that thats not going to be the end all be all for us. We want to do something bigger than that.
We want to do something thats deeply fulfilling, something that we can be truly proud of. So, it starts with the foundation that we build today. So we just started. Yes, seven, eight months ago. But, it’s the foundation that we lay today, the connections that we make with our homeowners, the connections, the experience we build for our employees and our, our partners.
that really is what we care about. And we believe that if we can build those things strong enough, you know, as we continue to expand vertically. well have the solid foundation to allow for that. I think a lot of companies, they, you know, if your end goal is to sell someday or to just go public and cash out, I think it, it sort of leaves you in a vulnerable position because youre not focused on the foundation that will, make your business truly successful.
Robert Brill:  So are you reinvesting profits back into the business and taking a small, share for you guys? We dont have to go too deep into that, but like what you just told me tells me because youre in it for the long term. Or a hundred years, youre going to pull back a lot of the profits into the business and grow it so that I can scale.
Is that, is that an accurate sort of assessment of it?
Patrick Bulter:  Certainly. And you know, the idea is, you know, to have enough that, you know, were still set up. You know, I got, certainly money is a motivation. I dont, I would never say that. Its not a, you know, but its a motivation that even. You know, personally, enriching ourselves, we think is also a way to help expand our overall footprint.
you know, get into, you know, larger circles, get, you know, be able to expand our own presence, will help, you know, as individuals will help the collective, you know, company grow as well. so. Did build our business, with whatever investment is required to reach for those next goals or account, tackle those next obstacles.
Robert Brill:  What tools are interesting that you use? Any, any type of operational tools or marketing tools? I find that people are often using things that I dont know and I want. I think it would be interesting. Is there anything that comes to mind?
Patrick Bulter:  Man? I mean, Im just, Im a slave to Apple and Google, you know?
Its like, I think if, if they cracked down on me, Id have no choice but to sucum. You know what I mean? Its like, we, we. Utilize all their tools. You know, having all Apple devices I think is like common sense in Having the seamless integration, just using, you know, the, the basics, Google calendar, a lot of the, those they design things.
The simplest, easiest way to use another common tool that my team like seed is Evernote. We utilize, weve experimented with a number of CRMs and task management platforms. you know, theres. A lot of exciting stuff in the CRM space, but I dont think theres even one out there thats truly amazing yet.
Robert Brill:  Does your whole organization use Evernote?
Patrick Bulter:  No, Id say its mostly like our corporate team. You just ever know. Maybe some of our sales staff, but, it’s, its mostly corporate.
Robert Brill:  Yeah, I like it. I use Evernote too, but its just me. But I think hes really great too. I love how it seems between my phone and my desktop.
Patrick Bulter:  My new favorite you know, an advancement in organization productivity is just using a legal paper. its, I recently, you know, Ive, Ive been trying to actually ask and look for what other successful people use. And one of the craziest things is that its like. A lot of people just use the old fashioned pen and paper, you know?
And oftentimes you just need to be able to get ideas out of your head. You know, when you have those things, you know, especially if youre trying to grow your business, theres going to be a hundred things flying at you every single day. And if you dont write them down somewhere, theyre going to get lost, or youre going to be too sort of ah say like frazzles or something. When you try to sit down and do your work, you know youre going to have too many things and not know where to start and what the focus on. So really the first step is getting things out of your head. And I find even when I would use Evernote or the notes app on your iPhone.
You know, its like you can put notes in there, but can you ever get back in there to reflect on them? its very hard, you know, if you can fight through, you know, all those other shiny, beautiful apps, you know, like Instagram and Twitter and all those notifications, and you know, your text messages to get down to your notes.
you know, good luck. If you can do that, you have super human focus.
Robert Brill:  Yup. Yup, yup, yup. So, so Patrick, as we wrap this up, two questions. Number one, Im a big foodie, love eating and finding out about good food. Where, do you like to eat or whats interesting to you?
Patrick Bulter:  Man, Im pretty, I like the same stuff every single day.
you know. Its like, its some sort of variation between Tender Greens, Sweet Greens, Shake Shack, Chipotle, you know, mix those up. thats, you know, straight nutrients is all Im after every single day.
Robert Brill:  I love it. and how can, how can people find you?
Patrick Bulter:  I mean, first Id recommend they just check out Better Earth.
I got some amazing team members and people out there that they can connect with as well as myself. They can find me just online. Im usually Patrick Butler zero zero on most things. Instagram, Twitter, and you know, you can check on my podcast as well. And I had Robert on recently.
Amazing episode. My podcast is called knowledge without college, and you can find that anywhere. Podcasts are published.
Robert Brill:  Whats the URL? So Better Earth Solar is betterearth.solar and the podcast, well see URL for the main podcast page.
Patrick Bulter:  You know, I think, let’s see. Its probably anchor.fm/knowledge without college.
Well, you can also find it. Oh. Theres also knowledge about college.com yeah, I also, yeah.
Robert Brill:  Cool. Awesome. Patrick Butler, thank you so much. Appreciate this. Super interesting.
Patrick Bulter:  Thank you. Appreciate it.
Robert Brill:  Thank you for listening to this episode of the LA business podcast. If you like what were doing on this podcast, please consider subscribing on Apple or Google play, leaving a five-star review and sharing with your friends.
If you have any questions, comments, or recommendations for a guest youd like to hear on this podcast, please email me, [emailprotected] Thank you. Have a fantastic day.
At Better Earth, we believe in order to create a better earth we must do so together. We are a team of focused individuals with one thing in common: creating a better Earth through renewable energy. We consider everyone on the planet an ambassador to the Earth. If you've been looking to do something meaningful, if you've been wanting a fulfilling and fruitful career, if you want to be a part of the fastest-growing team in Solar Energy, you are exactly where you need to be. Because this is where an opportunity of a lifetime exists!
Here are some reasons why Better Earth is the place to be:
1. COMPANY CULTURE - we have a culture of extreme ownership and we value collaboration, innovation, and a ridiculous work ethic.
2. OPPORTUNITY - we offer competitive pay and very real opportunities for growth!
3. TRANSPARENCY - we don't hold anything back, ask us anything!
If those values speak to you, then let’s talk!
Before applying to this role, please take your time and review the important information below. This will ensure you are the right fit for this specific position. Don’t worry, if you don't meet all of the requirements, that’s okay! Just submit a general application on our careers page and we can chat about other opportunities on our growing team!
As a Solar Installer, your responsibilities are to assemble, install, and/or maintain/service solar photovoltaic (PV) systems on roofs or other structures in accordance with design plans. May include but are not limited to; measuring, cutting, attaching, and assembling structural framing (racking systems), solar modules, and other necessary components to complete a solar installation.
Your main responsibilities will include, but are not limited to:
- Assemble all components of a residential solar system
- Handle trenching and concrete work
- Structurally mount racking and electrical equipment and effectively seal all penetrations
- Maintain a clean worksite and safe working environment
- Properly use Personal Protective Equipment
- Occasional travel from time to time
- Attend mandatory training sessions regarding new products, installation methodology, and safety requirements.
- Previous solar installation experience preferred
- Ability to lift, pull, and push equipment and materials to complete assigned job tasks
- Must be willing and able to climb ladders, stairs, work on rooftops, and able to work on your feet for long periods of time
- Ability to lift 50 pounds of weight frequently throughout assigned workday
- Great attention to detail
- Ability to work in extreme environments (example: hot sun, cold, rain, crawl spaces, etc.)
- Excellent written and verbal communication skills
- Excellent customer service skills
- Regular, reliable, and predictable attendance
- Ability to work well with others in a collaborative team environment
- Must have a valid state driver's license
- Must have a clean driving record
Apply for this job
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