Braums ice cream

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What Makes Braum's Special

For 50 years and counting, Braum’s has been a family tradition. Our dedication to quality ingredients – paired with lots of ‘heart’ in all we do – is what has earned us a spot at your table.

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American restaurant chain

Not to be confused with Brahms.

Braum's is an American family-owned restaurant chain based in Tuttle, Oklahoma.


In order to maintain the freshness of its products, the company does not open stores outside of a 300-mile (483 km) radius of the home farm in Tuttle, Oklahoma.[1] As of 2017, there are almost 300 stores in operation, with 128 stores in Oklahoma, 99 in Texas, 27 in Kansas and 13 in both Arkansas and Missouri.[2]


The restaurants serve ice cream, frozen yogurt, hamburgers, sandwiches, salads and breakfast items. Stores also include a grocery section called the "Fresh Market" featuring dairy products, baked goods, beverages, frozen entrees, meats and produce.[1][3][4][5]

Braum's is noteworthy for its level of vertical integration. Almost all the food products sold at Braum's are processed or manufactured directly by the company; Braum's owns its own feed mill, dairy herd, dairy processing plant, bakery, stores, and delivery trucks. It also owns eight farms and ranches with a total area of 40,000 acres (160 km2), as well as its flagship dairy farm in Tuttle, Oklahoma. The dairy farm has specified times during which it is open for public tours and is a popular destination for school field trips.[1][4][6] Braum's describes itself as the only major ice cream maker to still milk its own cows. They also produce the packaging used for their dairy products.[1][6]

A2 Milk[edit]

Braum's Family Farm is home to the largest A2 milk dairy herd in the United States. A1 and A2 are genetic variants of the beta-casein milk protein. Most cow milk is A1. Non-cow milk, including that of buffalo, camels, donkeys, goats, sheep, yaks and even human mothers are mostly A2, which limits exposure to "cow milk protein allergies, including lactose intolerance". It took over 12 years to build the A2 herd. With the established A2 herd, Braum’s is now producing only A2 milk for sale in its own Braum’s stores.[7]


A signature Braum's neon sign in Kansas

In 1957, William Henry "Bill" Braum[8] (1928–2020)[9] purchased his family's ice cream processing business based in Emporia, Kansas, as well as its "Peter Pan" retail ice cream chain; ten years later, the Peter Pan stores were sold, under the condition that the Braum family does not sell ice cream in Kansas for ten years.[10]

Having kept the family dairy herd and ice cream processing business, Braum and his wife Mary started the Braum's chain in 1968, opening 24 stores in Oklahoma during the first year. Braum's brought products from its Emporia headquarters to Oklahoma for the first few years, later opening facilities in Oklahoma and moving the herd there in 1975.[10]

Braum's ran a series of Ernest P. Worrell television commercials in the 1980s.


  1. ^ abcdFAQArchived 2007-12-17 at the Wayback Machine, Braum's. Accessed on line December 21, 2007.
  2. ^Store Locator, Braum's. Accessed on line April 13, 2019.
  3. ^ProductsArchived 2008-01-11 at the Wayback Machine, Braum's. Accessed on line December 21, 2007.
  4. ^ abBraum's Ice Cream Co.: a different kind of dairy company, Dairy Foods, January 1, 1997. Accessed on line December 21, 2007.
  5. ^Produce Sales Take Root at Oklahoma City-Area Braum's Dairy Stores, Chad Kile, Knight-Ridder/Tribune Business News, June 10, 2003.
  6. ^ abDoing fine in Oklahoma. (W.H. Braum Inc.), Dairy Foods, Jeff Reiter, December 1, 1994. Accessed on line December 21, 2007.
  7. ^
  8. ^3/25/2020 (2020-03-25). "Bill Braum, founder of Braum's Ice Cream, Kansas native, dies at 92". Retrieved 2020-04-04.CS1 maint: numeric names: authors list (link)
  9. ^"Bill Braum, Kansas native and founder of Braum's Ice Cream, dies at age 92". March 25, 2020. Retrieved 2020-04-04.
  10. ^ abBraum's Online, LLC. "Braum's Ice Cream!". Archived from the original on 2007-09-02. Retrieved 2007-12-10.

External links[edit]

Wikimedia Commons has media related to Braum's.
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Worst to Best: Braum's Ice Cream Flavors

How well do you really know yourself? You probably know your middle name. Your shoe size. Your home address.

But what about your favorite ice cream?

“Uh, yeah, Greg. I think I know my favorite flavor of ice cream.”

Oh, sure. Everybody says that. But did you know YOU’RE A LIAR?!

Yeah, you, with your face and your neck, just standing there lying to yourself and everyone around you. Because you only think you know your favorite flavor of ice cream. We’re all just pretending to know, because when’s the last time you tried every single flavor and ranked them, from the bottom to the top?

Well, that’s just what my friend Michelle “Ms. New” Bui and I did at our local Braum’s Ice Cream and Dairy store.

Let’s take some questions from the audience.

“Is this an exhaustive list of every flavor of ice cream ever offered by Braum’s?”

Excellent question. No. This is an exhaustive list of every one of the 24 flavors of ice cream in the dipping case ever offered by Braum’s at 134th and S. May Avenue on Sept. 17, 2018. They don’t have every flavor all the time, so we tasted what we could get.

“Is this a scientific ranking measuring every factor of ice cream, including the amount of butterfat and how much air is whipped into the product?”

Another great, great question. I wouldn’t even begin to know how to measure that stuff. We just lined them up and ate them and then decided which ones were better.

“Why didn’t you invite me?”

I’m not even sure who you are, dude. Michelle is an old friend of mine. We saved each other’s lives in the Franco-Prussian War. Also, her schedule lets her go eat ice cream at 2 p.m. on a weekday sometimes.

The Rankings

24. Cookie Monster

This dyed-blue ice cream includes two kinds of cookies — the Oreo-esque chocolate cookies of Cookies and Cream and the cookie dough of Chocolate Chip Cookie Dough. But all that cookie goodness left the rest of the ice cream kind of flavorless. At least until we returned for another bite and found it tasted a little bit like Play-Doh.

23. Peanut Cluster Fudge (sugar-free fro-yo)

I love chocolate peanut clusters, but this sugar-free fro-yo sapped all the fun out of them in this grainy, Splenda-infused product. One plus for me was the hit of salt that balanced the sweet, but the rest of the flavors refused to gel.

22. Cappuccino Chunky Chocolate (fro-yo)

Bui, a barista at Elemental Coffee, immediately called out the “fake” coffee flavor and I concurred. The chocolate chunks were powerless against the tide of intense, chemical coffee taste that infused every bite.

21. Cherry Pecan

I love cherry ice cream. I love pecan ice cream. But Cherry Pecan lacked enough of either to adequately live up to the name. If you didn’t have a piece of cherry in your bite, you wouldn’t know there was any cherry flavor here at all. Actually, even if you had a piece of cherry it was kind of hard to tell. The pecan flavor was equally subdued, which made for a pretty boring scoop.

20. Peppermint

A holiday favorite, Braum’s Peppermint ice cream tasted like an after-dinner mint to me. Bui, on the other hand, felt it was reminiscent of toothpaste. The balance with the cream was nice, but I couldn’t see making it through a whole cone of this flavor without tapping out.

19. Chocolate Chip

A shockingly low entry for a perennial favorite, but Braum’s Chocolate Chip ice cream just tasted like sugar. The vanilla was hard to read and the chocolate made a bigger impact texturally than it did on the palate. Seriously, the chocolate was almost entirely M.I.A., which was a big disappointment.

18. Peanut Butter Cup

Ribbons of peanut butter and chunks of chocolate amid a scoop of vanilla sounded like a sure-fire winner, but the reality was somewhat less enjoyable. The peanut butter was too sweet, which meant the chunks of chocolate only came through on the back end of each bite. Part of me wishes they’d gone method and used real peanut butter cups rather than trying to approximate it.

17. Lime (sherbet)

This one was weird, mostly because of the next one on the list. The lime flavor was there and it balanced nicely with the cream, which made it less tart. I didn’t mind it, but it’s hard to vote for a lime sherbet when it’s up against...

16. Cherry Limeade (sherbet)

I had no idea there was a cherry limeade sherbet until today, but it was light on the cherry and bold on the lime. The tartness here was what I think of when I’m seeking out a lime sherbet, though I could see it being overpowering after a while. My preference would be to leave the cherry limeade to the fountain and focus on some other flavors.

15. Thunder Dip

During professional basketball season, Braum’s pays tribute to our own local boys made good, the Oklahoma City Thunder by renaming the birthday cake ice cream Thunder Dip. It’s birthday cake ice cream, though, so if that’s your thing, this is your thing. It’s only marginally my thing. The piece of cake are nice, but too much frosting flavor is not a slam dunk in my book. (I originally wrote “homerun,” but I didn’t want to field a bunch of comments about a missed opportunity that I meant to miss.)

14. Fudge Ripple

This is the ice cream to choose if you can’t choose between vanilla and chocolate. It’s both. The fudge is creamy and tends to blow out the vanilla sometimes, but it’s a perfectly serviceable flavor for indecisive ice cream eaters.

13. Vanilla Bean (sugar-free fro-yo)

I’m as shocked as you are to see a sugar-free frozen yogurt make it this high in the rankings, but give it up to Braum’s for using actual vanilla to flavor it, which makes a huge difference. The vanilla overrides the weird Splenda flavor and the texture was rich and creamy. Related: If you’re getting plain old vanilla in a cone at Braum’s, this is pretty much your only choice, so it’s nice that it’s a good one.

12. Rocky Road

Even though this is my website and even though I have credible evidence that Michelle Bui is an enemy of freedom, I have to admit that her low ranking of Rocky Road was not entirely undeserved. Like I said at the top, “How well do you know yourself?” I thought Rocky Road was my favorite ice cream because I get it almost every time. But when I compared it against every other ice cream in the case it left me...cold.

11. Chocolate Almond

Even more bizarre is how Chocolate Almond beat Rocky Road, which is just Chocolate Almond with marshmallows. But somehow the concentration of almonds in this beat out the relatively meh impact of the marshmallows. Bui correctly gauged that a bit of almond extract could do a lot to boost this relatively one-note flavor.

10. German Chocolate

Here’s a weird revelation for you: German Chocolate is pretty great. It’s got bits of nuts and coconut in it and if those are deal-breakers for you, then the deal is off. But the texture was right on, very creamy, and the coconut really added a welcome new dimension to this otherwise tame chocolate scoop.

9. Black Walnut

The weirdest thing about Black Walnut is how much it tastes like black walnut. Not just the regular nut meat, either — this ice cream has that kind of green flavor that comes from eating a freshly shelled walnut...and I dig it. Could I sustain my love for this over a full cone? That’s less clear, but with big chunks of walnut and a truly intriguing natural flavor, this one cracked the top 10.

8. Chocolate Toffee

Yes. Yes. A thousand times yes. What Braum’s does well is throwing a bunch of flavors together and seeing what sticks. The buttery toffee in the Chocolate Toffee was just the boost the chocolate needed to take it above German Chocolate in the rankings. There’s also that sticky, chewy crunch, which gives it a great texture and keeps each bite interesting.

7. Chocolate Chip Cookie Dough

I don’t like raw cookie dough. I’m sorry. I’ve tried. It’s just...why don’t we bake it and make cookies instead? But in this flavor, somehow it works. The sweet dough and the chocolate chips actually had way more chocolate flavor than Chocolate Chip ice cream, which was a surprise. It’s about balance, and this has it.

6. Butter Pecan

How old am I? There are a lot of flavors I never considered favorites rapidly climbing this list and butter pecan was flipping all the right switches for me. Pecans are a favorite of mine, but the butter was what brought it home. It’s just the right amount of richness to keep it from getting too sweet. This might be in my next sundae.

5. Cookies and Cream

Hello, old friend. Cookies and Cream ice cream really does take me back to a simpler time, when a man could just crumble up some Oreos in ice cream and call it a flavor. Texturally, it’s a marvel. The cookie is just a little crunchy and just a little mooshy, like you’ve just dunked it in milk, which I guess you kind of have. After years of overlooking this flavor, I think I’m back on the wagon.

4. Mint Chocolate Chip

You know what’s weird? The mint in Mint Chocolate Chip was so much more aggressive than the mint in Peppermint. And somehow that’s what worked for us. The chocolate even made a bigger impact than in the Chocolate Chip ice cream. This is the flavor that proved two wrongs can make a right.

3. Orange (sherbet)

What. Is. Happening? How did Orange sherbet score this coup? Weirdly, what worked against the Lime is what brought Orange the bronze — the creaminess of the sherbet kept the orange from being too abrasive and left it tasting more like a Dreamsicle pop. Maybe it’s nostalgia or maybe it’s Maybelline, but this was just what I wanted.

2. Vanilla Hershey’s Gold

I studiously avoided eating any Hershey’s Gold bars during the Olympics because I don’t much care for regular Hershey’s chocolate, much less some weird flavor they’re trying to invent. But Vanilla Hershey’s Gold tastes like...peanut butter. Or like tahini. There’s a mild nuttiness that keeps you taking another bite, but without the overpowering richness often associated with peanut butter ice creams.

YOUR CHAMPION: Pecan Praline and Cream

Welcome to your retirement. We’ve got Pecan Praline and Cream ice cream and all the naps you can take. Yeah. YEAH. This is the winner and I’m just as confused by it as you are. My contenders going in were Rocky Road, Mint Chocolate Chip and Strawberry (which they didn’t have and I was deeply confused). But Pecan Praline Cream? No. Not only was it not in the running, it wasn’t on the program. And yet, bite after bite, I was entranced by the crunch of the pecans and their sweet nuttiness, the sugary pop of the praline and the sweet cream that tied it all together. Seriously. I wrote this and I still demand a recount.

Why We Love Braum's - Living in Oklahoma


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