Yp corp


In Its First Acquisition, YP Buys Mobile Ad Company Sense Networks

Local search and advertising company YP is announcing that it has acquired Sense Networks.

David Lebow, the senior vice president and general manager of YP’s national markets group, told me that this is the company’s first acquisition since it launched in May 2012, when it was formed from the merger of AT&T Advertising Solutions (publisher of the Yellow Pages) and AT&T Interactive, with Cerberus Capital Management holding a controlling stake.

Lebow added that YP’s mobile ad efforts have been focused on search until now, so acquiring Sense (a decade-old, venture-backed company) gives YP a foothold to expand into mobile display as well. The two companies already worked together, but he said that actually acquiring Sense’s technology, with its ability to create custom consumer profiles for use in mobile ad targeting, will give YP a real competitive advantage. (That’s a company illustration of Sense Networks’ technology above.)

In addition, all entire 10 Sense Networks team members will be joining YP, where they will continue to focus on mobile display ads and targeting. That team is going to grow, Lebow said: “We know it’s not a 10-person problem, it’s a 30-person problem.”

Sense Networks was founded in 2003 and backed by Intel Capital, Javelin Venture Partners, and others. In 2012, we reported that it was in acquisition talks with Twitter.

Lebow also argued that the deal shows YP’s shift away from traditional publishing and towards “placing a premium on technology.”

“Our transformation is well underway,” he said.

And in the acquisition release, CEO David Krantz suggested that YP is on the look for more deals like this: “We expect to continue to make technology acquisitions and plan to aggressively maintain and build on our mobile advertising leadership.”

The financial terms of the deal were not disclosed.

Sours: https://techcrunch.com/2014/01/06/yp-acquires-sense-networks/

Web.com and YP Corp. Forge Strategic Partnership

ATLANTA and MESA, Ariz., Feb. 22, 2007 (PRIME NEWSWIRE) -- Web.com, Inc. (Nasdaq:WWWW), a leading destination for websites and web services, and YP Corp. (OTCBB:YPNT), a leading provider of nationwide Internet Yellow Pages and related services, today announced a strategic partnership to cross-market their respective services to new and existing customers nationwide. Specific financial terms of the multi-year deal are not available.

"We have been impressed with YP's new business model and our partnership enables Web.com to expand its national reach into the small business market on a local level," stated Jeff Stibel, President and CEO, Web.com. "The marriage of websites and web services with online directory listings is a strong value proposition that allows small business owners to be heard both locally and nationally."

"We are focused on providing our customers with services that improve and expand their businesses. Through our partnership with Web.com, we are excited to offer a complete suite of powerful online services to help customers establish, market and maintain a strong Web presence for their business," said Daniel L. Coury, Sr., CEO of YP Corp. "We view these accretive web services as highly relevant to our customer base."

As part of the partnership, Web.com will provide comprehensive web sites to the YP.com customer base. In addition, certain new Web.com customers will receive a basic enhanced listing within the YP.com directory structure and will be able to receive additional offers from YP.com. Web.com and YP.com will work together to actively market and sell their complementary services.

About YP Corp.

YP Corp. is America's Local Online Yellow Pages(tm) and offers businesses a simple and affordable way of creating a web presence and marketing their products and services to local audiences online. The Company offers an Internet Advertising Package, which provides advertisers preferred placement in yellow page search results and their own Mini Webpage(tm) where they can provide potential customers with details about their products and services.

About Web.com

Web.com, Inc. (Nasdaq:WWWW), is a leading destination for the simplest, yet most powerful solutions for websites and web services. Web.com offers do-it-yourself and professional website design, website hosting, ecommerce, web marketing and email. Since 1995, Web.com has been helping individuals and small businesses leverage the power of the Internet to build a web presence. More than 4 million websites have been built using Web.com's proprietary tools, services and patented technology. For more information on the company, please visit www.web.com or call 1-800-WEB-HOST.

Forward-Looking Statements

Except for the historical information contained in this press release, statements in this press release may be considered forward-looking statements. These forward-looking statements include, but are not limited to, Web.com's ability to expand into local business markets. Forward-looking statements are also identified by words such as "anticipates," "expects," "intends," "plans," "predicts," "believes," "seeks," "estimates," "may," "will," "should," "would," "could," "potential," "continue," similar expressions, and variations or negatives of these words. In addition, any statements that refer to expectations, projections or other characterizations of future events or circumstances, including any underlying assumptions, are forward-looking statements. These forward-looking statements are based on Web.com's current expectations, estimates, projections, beliefs and assumptions. These forward-looking statements speak only as of the date hereof and are based upon the information available to the Company at this time. Such information is subject to change, and the Company will not necessarily inform you of such changes. These statements are not guarantees of future results and are subject to risks, uncertainties and assumptions that are difficult to predict. Therefore, the Company's actual results could differ materially and adversely from those expressed in any forward-looking statement as a result of various factors. Factors which could affect these forward-looking statements, and Web.com's business, include but are not limited to the ability of the Company to expand its customer base as planned and customer acceptance of new products and services. Certain of these and other risks associated with Web.com's business are discussed in more detail in its public filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K, its Quarterly Reports and Transition Report on Form 10-Q and its Current Reports on Form 8-K, and its most recent proxy statement. Investors should not place undue reliance on these forward-looking statements, which speak only as of the date of this press release. The Company does not undertake to update its forward-looking statements.

Sours: https://www.globenewswire.com/en/news-release/2007/02/22/355354/5791/en/Web-com-and-YP-Corp-Forge-Strategic-Partnership.html
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YP CORP. 07 $ 0.14 $ 0.03 $ 0.06 ====================================================================== Diluted $ 0.07 $ 0.14 $ 0.03 $ 0.06 ====================================================================== WEIGHTED AVERAGE COMMON SHARES OUTSTANDING: Basic 46,946,458 46,904,402 43,271,333 42,011,711 ====================================================================== Diluted 46,946,458 46,904,402 43,271,333 42,011,711 ====================================================================== See the notes to these unaudited financial statements set forth in the Company's Form 10-QSB for the quarter ended March 31, 2004
Sours: https://www.marketwatch.com/investing/stock/live/SecArticle?symb=live&guid=2956497&type=8
Super Mario Bros., but Coins Switch the Game?!

Yellow Pages is a digital media and marketing solutions leader

We connect people and businesses in neighbourhoods across Canada through our digital properties and services.

Properties for People

Whether through the latest and greatest mobile app or trusted print media, we provide many gateways to helping you discover all that Canada’s neighbourhoods have to offer. 

Learn more

Services for Businesses

Get noticed, get found. As a business, are you taking advantage of consumer traffic both online and offline? We offer a variety of products and services in digital and traditional media to help even the smallest of businesses leave behind a big footprint to reach prospective clients. 

Learn More

Connect With Us

If you are a Yellow Pages customer looking for assistance, you can reach our Customer Service team at 1 877 909-9356.

Contact Us

Sours: https://corporate.yp.ca/en/

Corp yp

SEATTLE – Attorney General Rob McKenna today announced a multi-state settlement in a lawsuit against YP Corp. and its subsidiary, Telco Billing, Inc. The businesses will pay more than $2 million to resolve allegations they deceptively marketed phone listings and advertisements on internet yellow pages. The money includes reimbursements for businesses and organizations in Washington and 33 other states that paid for online advertisements they did not want.

"YP Corp. and Telco Billing mailed checks that were supposedly agreements to purchase listings and advertising on the companies’ online yellow pages," McKenna said. "Many businesses and organizations that deposited the checks were billed for multiple months before they discovered they were paying for a service they did not want. Under Washington law, consumers must give affirmative consent before obligating themselves to purchase products or services."

Under an agreement filed today in King County Superior Court, YP Corp, of Mesa, Ariz., will reimburse businesses and organizations that request refunds for recent payments. The settlement resolves the lawsuit that was also filed today.

In addition, the company will pay $1.9 million to the states that will be used for additional reimbursements and consumer education. Washington’s share is about $45,800 and will be used to refund businesses and organizations who do not receive full refunds directly from the company. (Please see eligibility requirements and instructions below.)

YP Corp. will also pay $910,000 for state attorneys’ costs and fees; the Washington Attorney General’s Office will receive $15,000 of the total. The agreement does not include an admission or finding of wrongdoing.

YP Corp. sells business listings and advertising on several yellow pages sites, including YP.com, YP.net and Yellow-Page.net. Telco Billing, of Las Vegas, Nev., is a wholly owned subsidiary that provides marketing, sales and collections for YP Corp.

According to a complaint also filed today by the Washington Attorney General’s Office, YP Corp. sent checks for small amounts, usually around $3.50, to companies and organizations in Washington and other states since at least Jan. 1, 2003. Fine print on the back above the endorsement line stated that by depositing the checks, the recipient agreed to purchase advertising from the company.

Once the checks were deposited, the defendants immediately billed the businesses $27.50 to $39.95 each month for services. The fees were listed as a line item on the business’ monthly phone bill or automatically withdrawn from the bank account in which the check was deposited.

The Washington Attorney General’s Office has received complaints from 110 businesses and organizations concerning the defendants’ billing practices. Nationwide, more than 82,000 businesses and organizations paid for the listings as a result of depositing one of the checks.

Many businesses and organizations were billed for services without their knowledge or express consent. Some assumed the checks related to another business, such as advertising purchased from another yellow pages publisher.

YP Corp. and Telco Billing stopped using activation checks in October 2006 after a number of states began investigating their practices. The settlement prohibits the companies from sending future solicitations in the form of a check and from collecting payments from consumers who previously cashed checks until those customers have been contacted by mail.

YP Corp. must notify approximately 57,000 current customers nationwide that they are paying a monthly fee and inform them of their right to a refund should they believe they unknowingly purchased services.

Besides Washington, states participating in the settlement include Alaska, Arizona, Arkansas, California, Connecticut, Delaware, Florida, Georgia, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, North Carolina, North Dakota, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, West Virginia and Wyoming.

McKenna said that companies should not use checks as a means to trick customers into unknowingly enrolling for services or products. Washington and 26 other states settled a similar case last year with California-based Yellow Pages, Inc., which was accused of mailing checks that appeared to be from companies where the recipients had an existing account, but were actually agreements to purchase new online listings. Earlier this week, McKenna announced a multi-state settlement with Chase Bank and Trilegiant Corp. that resolves allegations the companies used checks to enroll consumers into memberships that purportedly provided discounts for certain goods and services.

Refund Requests:

Washington businesses and organizations that purchased online ads from YP Corp., YP.com, YP.net, Yellow-Page.net or Telco Billing by means of cashing an activation check are eligible for refunds.

Eligible consumers should file claims with YP Corp. per the instructions below. They should also file complaints with Attorney General’s Office to be considered for additional reimbursements.

The amount of restitution that businesses and organizations will receive depends on several factors.

  • Under the settlement, the defendants will provide full refunds of billed services to those current customers who cashed checks between Aug. 14, 2006, and Dec. 14, 2006.
  • Current customers who were billed for services prior to Aug.14, 2006, will receive two months’ worth of payments from the defendants. That means the defendants will not reimburse those consumers for additional payments made before or after that time. However, consumers may qualify for additional restitution from the state of Washington.
  • The Washington State Attorney General’s Office will receive an additional $45,800 to reimburse those that paid more than the amount they will receive directly from the defendants.

YP Corp will send current customers a refund letter including a self-addressed stamped envelope by Jan. 3, 2007. Return the completed refund form to YP Corp by Feb. 28, 2007, to collect a refund. Businesses and organizations that previously purchased services from YP Corp. but no longer have accounts will not receive letters from the company.

Consumers who were billed by the defendants for unwanted services should also file a complaint with the Attorney General’s Office by March 14, as they may be eligible for additional reimbursements from the state. Complaints can be filed online at www.atg.wa.gov or call 1-800-551-4636 to receive a form by mail.

For additional information about the settlement, contact the Attorney General’s Consumer Protection Division at 1-800-551-4636. Residents of other states should contact their local Attorney General’s Office.

Important warning for consumers: Con artists have sent letters to Washington residents informing them that they have received payments from a lawsuit settlement. The mailings often include counterfeit checks. You should be especially suspicious of letters and phone calls originating from outside the United States in which you are asked to provide money or personal information.

If you receive a legitimate letter from YP.Com, you will be asked to confirm your company name, address, and your YP.Com account and mail your request to the company’s address at 4840 E. Jasmine St., Ste. 105, Mesa, AZ 85205.

– 30 –

Media Contacts: Kristin Alexander, Public Information Officer, (206) 464-6432,
Paula Selis, Assistant Attorney General, (206) 464-7662

Sours: https://www.atg.wa.gov/news/news-releases/mckenna-announces-yp-corp-pay-more-2-million-multi-state-settlement-concerns
Super Mario Bros., but Coins Switch the Game?!

YP Holdings

The entrance to the YP Headquarters in Tucker, Georgia.
Entrance to the YP Headquarters, in Tucker Georgia

YP Holdings, now a wholly owned subsidiary of DexYP, is the American parent company for YP LLC. Its products include printed telephone directories, yp.com and YP app. YP offers local search, display ads and direct marketing. On July 31, 2012, YP was included in PaidContent50's list of "the world's most successful digital media companies" based on 2011 digital ad revenue.[1]

The company was formed on April 4, 2012 preceding a formal announcement that AT&T would sell off a 53% stake in its directory operations to Cerberus Capital Management. Dex Media purchased YP Holdings LLC in 2017, officially announced in June 2017.[2]

It is responsible for the publication yp.com, YP app, the Gas Guru app, and more than 1,300 printed directories, published under the "YP The Real Yellow Pages" brand. It is headquartered in Tucker, Georgia.


YP Holdings, as a parent company, was founded in 2012 to take over the directory and online advertising businesses that were operated in the AT&T Advertising Solutions and AT&T Interactive divisions of AT&T. The directory business previously operated by Ad Solutions has had several incarnations.

SBC Yellow Pages[edit]

YELLOWPAGES.com, rebranded as YP.com in 2012, is an Internet web site operated by YP that employs sales representatives to sell preferred positioning on their site, YellowPages.com in addition to marketing additional products that move their clients' businesses toward the front of major web search pages.

SBC SMART Yellow Pages logo, 2002-2004

In 2002, SBC Communications dropped its regional telephone company names, switching to a unified "SBC" brand. As a result, the yellow pages operations were combined into one unit (retaining the separate companies) and took on the "SMART Yellow Pages" brand, retained from Pacific Bell Directory.

Southwestern Bell Yellow Pages headquarters were utilized as central headquarters for all SBC Yellow Pages operations in St. Louis, MO at One Bell Center.

SBC Yellow Pages logo, 2004-2005

In 2004, SBC sold complete control of its joint venture with R. H. Donnelley, DonTech, to R. H. Donnelley. Telephone directories formerly published by SBC now became known as SBC Yellow Pages Published by R. H. Donnelley, and R. H. Donnelley's Illinois operations for SBC became known as the R. H. Donnelley Publishing & Advertising of Illinois Partnership. SBC merged Southwestern Bell Advertising, L.P. with Pacific Bell Directory's advertising division, creating SBC Advertising, L.P. As a result, "SMART" is eliminated as a nickname for all of the yellow pages operations, becoming simply SBC Yellow Pages.

In 2004 SBC Communications and Bell South Corp. acquired YELLOWPAGES.COM, Inc. which operated as a joint venture between the two companies, until Bell South was acquired by in 2006. After 2004, R.H. Donnelley published printed directories in the names of SBC and subsequently AT&T in the area in and around Chicago, IL.

AT&T Yellow Pages[edit]

In 2005, SBC completed its acquisition of AT&T Corp., and renamed itself AT&T Inc. As a result, SBC Yellow Pages was renamed AT&T Yellow Pages, and the Illinois edition was renamed "AT&T Yellow Pages Published by R. H. Donnelley". SBC Advertising, L.P. was renamed AT&T Advertising, L.P. AT&T directory publishing companies began doing business as either AT&T Yellow Pages (in reference to being a directory publisher) or AT&T Directory Operations (in reference to being a unit of AT&T).

AT&T Yellow Pages logo, 2006-2007

AT&T Real Yellow Pages[edit]

AT&T Real Yellow Pages logo, 2007-2011

On December 29, 2006, AT&T added BellSouth Advertising & Publishing Corporation, or "BAPCO" to its roster of directory publishers. As a result, in January 2007, all companies who had been doing business as AT&T Yellow Pages started doing business as AT&T Advertising & Publishing, while the AT&T Yellow Pages name was retained.

On February 26, 2007, however, AT&T announced it would adopt BellSouth's directory branding, the Real Yellow Pages. All yellow pages directories published by AT&T became published under the AT&T Real Yellow Pages name.


YELLOWPAGES.com LLC. became part of AT&T Interactive, following the AT&T acquisition of Bellsouth in 2006.

YELLOWPAGES.com, rebranded as YP.com in 2009, as an Internet web site operated by YP. It employed more than 4,000 local marketing consultants and customer service professionals, and offered online presence, local search, display ads, and direct marketing. It was previously a wholly owned subsidiary of AT&T.

Sale to Cerberus[edit]

On March 8, 2012, it was announced that AT&T has entered talks to sell a controlling stake in its Yellow Pages business to Cerberus Capital Management and TPG Capital. The deal was estimated to be valued at $1.5 billion.[3] Under the version of the deal reported in the press, AT&T would still own a minority stake in the company.[4]

On April 9, 2012, it was announced that AT&T would sell 53% of AT&T Advertising Solutions to Cerberus Capital Management for $750 million. AT&T Advertising Solutions as a structural unit then became the company YP Holdings. Included in the sale is Yellowpages.com, YP mobile app as well as the printed directory division. AT&T will retain 47% ownership. Cerberus will assume $200 million of AT&T debt from the transaction.[5]

The sale came after AT&T began removing branding from its directories. In 2011, it removed the trade names of its Bell Operating Companies (a practice adopted in 2002), reduced the size of the AT&T logo, and enlarged the "YP" logo of YELLOWPAGES.COM as the main logo of the directory. It also as renamed its directory "YP Real Yellow Pages".

The sale made AT&T the last Bell System-related spin off to sell off its yellow pages business. Cincinnati Bell sold off CBD Media in 2002, Qwest sold Dex Media in 2002, SBC sold off Illinois directory operations to R.H. Donnelley in 2004, and Verizon sold Idearc Media in 2006.

The deal with Cerberus officially closed on May 8, 2012.[6]

In 2013, YP rebranded and position itself in the field of digital marketing, and in 2015, its marketing operations has been rebranded to YP Marketing Solutions. Media Properties owned by YP LLC include:

  1. YP.com
    1. Yellowpages.com
    2. mybook
  2. YP app
    1. Gas Guru app
  3. Printed directories:
    1. The Real Yellow Pages directories
    2. The Real White Pages directories
  4. YP Marketing Solutions
    1. YP for Business app


AT&T transferred the directory publishing companies it owned to YP Holdings, as well as other companies that comprised AT&T Advertising Solutions and AT&T Interactive. These companies (with service regions) are organized as follows:


Sours: https://en.wikipedia.org/wiki/YP_Holdings

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